Official 2012 Honda CR-V Game Day Commercial - "Matthew's Day Off" Extended Version
To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller's Day Off back in a big game commercial. We cast Matthew Broderick as himself,...
The Brand Farm
A celebration of brands & the strategy that drives them!
Forum Discussions (46)
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 A Twinkies TurnaroundIt's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, r… Started by Michael B. MooreLatest Reply |
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support… Started by Michael B. MooreLatest Reply |
The True Passion of BasketballI've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from… Started by Michael B. MooreLatest Reply |
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A Twinkies TurnaroundIt's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, r… Started by Michael B. Moore |
0 | Jan 13 |
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support… Started by Michael B. Moore |
0 | Aug 19, 2011 |
The True Passion of BasketballI've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from… Started by Michael B. Moore |
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Aug 3, 2011 Reply by Larry Taman |
Great Strategic Print AdThis is a great print ad. No, its not the most beautiful image, nor… Started by Michael B. Moore |
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May 26, 2011 Reply by Gunnar Branson |
The Great Debate: Strategy v. CreativePlease help me solve a friendly dispute. I had an "argument" recently with the head of a strategic consulting firm about the relative impo… Started by Michael B. Moore |
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Feb 4, 2011 Reply by Gunnar Branson |
Ford Kills Mercury. Do you care?Sure there's lots of nostalgia around old brands, but is it necessarily a bad thing when they are put out to pasture? What do you think ab… Started by Michael B. Moore |
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Jun 14, 2010 Reply by Gunnar Branson |
 Women: Consumers vs. Creative DirectorsI just saw a statistic that bears some conversation. 85% of brand purchases are made by women, yet only 3% of advertising agency creative d… Started by Alexandra Hobson |
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Jun 6, 2010 Reply by Michael B. Moore |
Old Spice AdsAny thoughts on the Old Spice ads? I'm not sure whether they are moving the needle, but they definitely seem to have become a cult fad of… Started by Michael B. Moore |
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Apr 30, 2010 Reply by Michael B. Moore |
Rehabilitating The Tiger Woods BrandAny thoughts about how to rehabilitate the Tiger Woods brand? Let's say the phone rings and its Tiger wanting your advice. What do you te… Started by Michael B. Moore |
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Apr 16, 2010 Reply by Gunnar Branson |
 Best Super Bowl Tribute Ad Ever?I came across a great print ad related to the Super Bowl. It's a GREAT tribute ad from the Tabasco brand (HQ in New Orleans) to the Saints… Started by Ted L Simon |
0 | Feb 8, 2010 |
Forum
A Twinkies Turnaround
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that! The lure of the challenge…Continue
Tags: turnaround, twinkies, brandstrategy, strategy, marketing
Started by Michael B. Moore Jan 13.
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of course their advertising. Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible. Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue
Tags: american, african, nivea, advertising, culture
Started by Michael B. Moore Aug 19, 2011.
The True Passion of Basketball 1 Reply
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym. I grew up playing it outside -…Continue
Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.
Women: Consumers vs. Creative Directors 6 Replies
I just saw a statistic that bears some conversation. 85% of brand purchases are made by women, yet only 3% of advertising agency creative directors are women. Is there any logic or business purpose behind this statistic? Has it been established that men know more about women than women do? Maybe its just that women are incapable of creating strategic advertising messages to each other?If general market companies go to multi-cultural agencies because they believe those firms can best deliver…Continue
Tags: creative-directors, agencies, advertising, women
Started by Alexandra Hobson. Last reply by Michael B. Moore Jun 6, 2010.
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