A celebration of brands & the strategy that drives them!
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street.
I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym. I grew up playing it outside - on the asphalt, in the sun, in the heat! As such, for me - there are very special memories associated with seeing great talent in that venue; at least metaphorically playing where I played. Growing up on the East coast and going to college in New York, Rucker Park in Harlem represents something of a Mecca of basketball. Early in my marketing career, I was even lucky enough to manage the sponsorship of a summer season at 'the Rucker'. There I was in the summer of '96 or '97 in the middle of the court arguing with a team owner (who turned out to be P. Diddy) about the uniforms we supplied. (LOL - they were horrible.)
Fast forward to 2011, and this video of Kevin Durant, in my mind, absolutely captures the essence of true, pure, basketball. For me, there's so much more emotion attached to watching this clip then even seeing some of the great oldies on the NBA Channel. No, it's not the most "fundamental" basketball around. No its not the most team-oriented expression of the sport. But there's something about watching a GREAT basketball player, on one of the most storied courts on the planet, doing his thing with unabashed skill, athleticism, and joy! I just wish the NBA could capture a bit more of this passion in their day-to day product.
BTW - Durant dropped 66 on this night!
Tags:
Permalink Reply by Larry Taman on August 3, 2011 at 1:31pm It seems like every few weeks I see a new article proclaiming the death of advertising. With all due respect, give me a break. For better or worse, society is becoming even more consumerist, not less. The fundamental need of companies to share information about their products, brands, and services is getting even more important. The desire to build profitable brands and influence consumers to like and buy things is as fundamental a part of business now as ever. Ergo - the need for skilled…Continue
Tags: change, innovation, agency, agencies, advertising
Started by Michael B. Moore May 22.
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that! The lure of the challenge…Continue
Tags: turnaround, twinkies, brandstrategy, strategy, marketing
Started by Michael B. Moore Jan 13.
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of course their advertising. Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible. Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue
Tags: american, african, nivea, advertising, culture
Started by Michael B. Moore Aug 19, 2011.
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym. I grew up playing it outside -…Continue
Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.
© 2012 Created by Michael B. Moore.