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I've played a lot of basketball.  It's a sport I grew up with and "play" to this day.  I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA.  One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street.

 

I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym.  I grew up playing it outside - on the asphalt, in the sun, in the heat!  As such, for me - there are very special memories associated with seeing great talent in that venue; at least metaphorically playing where I played.  Growing up on the East coast and going to college in New York, Rucker Park in Harlem represents something of a Mecca of basketball.   Early in my marketing career, I was even lucky enough to manage the sponsorship of a summer season  at 'the Rucker'.  There I was in the summer of  '96 or '97 in the middle of the court arguing with a team owner (who turned out to be P. Diddy) about the uniforms we supplied.  (LOL - they were horrible.)  

 

Fast forward to 2011, and this video of Kevin Durant, in my mind, absolutely captures the essence of true, pure, basketball.  For me, there's so much more emotion attached to watching this clip then even seeing some of the great oldies on the NBA Channel.  No, it's not the most "fundamental" basketball around.  No its not the most team-oriented expression of the sport.  But there's something about watching a GREAT basketball player, on one of the most storied courts on the planet, doing his thing with unabashed skill, athleticism, and joy!  I just wish the NBA could capture a bit more of this passion in their day-to day product.  

 

BTW - Durant dropped 66 on this night!

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Amazing clip!  I agree with your assessment 1000%.  What is also interesting is that in the 60s and 70s before the NBA became really big business, NBA players like some of my favorite players in my youth Clyde, Dr. J, Earl Monroe, Wilt, etc. regularly played at Rucker, the Baker League in Philly, etc. in the summertime.  The main reason why guys like Durant are playing at Rucker is because of this ridiculous lockout.

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The True Passion of Basketball 1 Reply

 I've played a lot of basketball.  It's a sport I grew up with and "play" to this day.  I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA.  One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym.  I grew up playing it outside -…Continue

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