The Brand Farm
Dedicated to the care & feeding of growing brands.
Share '"Winning Ugly" Brand Strategy'
One of my home town baseball teams, the Chicago White Sox, was described during the 1983 season by Doug Rader, manager of the Texas Rangers, as "Winning Ugly". He was trying to dismiss the White Sox style of play which emphasized a kind of scrappiness and bull headed determination rather than consistently good hitting or pitching. Although I am not, strictly speaking, a White Sox fan, (I live on…
You can share this blog post in two ways…
© 2013 Created by Michael B. Moore.
