Share 'A Brand IS What We Say It Is (Unless We Screw It Up)'
Scott Cook, the founder of Intuit, famously said,
“a brand is no longer what we tell consumers it is, it is what consumers tell each other it is”.
That statement, I think, accurately captures the spirit of the connected world we live in these days. It seems a prudent admonition to marketers to be mindful of the immense power of word-of-mouth marketing and social media. I’m just not sure it…
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