Share 'Reebok: "Be More Human"? No, Be More Strategic.'
Here's the new positioning and advertising from Reebok with the tagline - "Be More Human".
Reebok is attempting to rise from the ashes; to rebuild themselves in the sports footwear/apparel marketplace. This new campaign and positioning is an ambitious stab at contemporary relevance.
It doesn't work.
The positioning and creative are far too much of a thematic/identity stretch from where the…
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