Cultivating more consumers who buy more, more often, & tell their friends!
“Bridging The Gaps, The Love of Marketing” offers an innovative and actionable brand strategy model - steeped in practical consumer insights - to help anyone in the business of marketing, branding, and selling to create the strongest possible monetizable relationship to their consumers. The book offers a comprehensive consumer behavior approach - about why, how, and how deeply consumers connect with the various brands in their lives. The book uncovers core motivations of human behavior - exploring fundamental aspects of identity and self-esteem as primary drivers. It presents both the strategy of the model, but also, in the second part of the book, includes a robust FAQ section where the approach is thoroughly 'fleshed out' in practical detail.