Alexandra Hobson
  • Female
  • United Kingdom
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  • Larry DeVincenzi
  • Gunnar Branson
  • DavidCrace

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Alexandra Hobson's Page

Profile Information

Title
SVP
Company
Obsidian Brands
Company Summary
Full service strategic brand consultancy.

Comment Wall (1 comment)

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At 10:12pm on September 20, 2009, Alexandra Hobson said…
Just realized that I can change the configuration of my page! Cool.

Latest Activity

Alexandra Hobson commented on Michael B. Moore's blog post How to bring Buick back?
"LOVE IT! Especially for that brand!"
Oct 16, 2009
Alexandra Hobson commented on Michael B. Moore's video
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Critique: Sears Brett Favre commercial

"I agree, but am seriously at a loss as to what that "new proposition" might be for them. I don't know where they go or what "niche" in consumers' minds they might try to own. I was thinking maybe evolve to become an…"
Oct 16, 2009
Alexandra Hobson and Larry DeVincenzi are now friends
Oct 16, 2009
Alexandra Hobson commented on Gunnar Branson's blog post "Winning Ugly" Brand Strategy
"Sometimes bad marketing still sells products. That doesn't make it good, or strategic. Just lucky. I can't conceive of any instance where "incredible creative, strong messages, and the right image" would not be a marketer's…"
Oct 16, 2009
Alexandra Hobson commented on Ted L Simon's blog post Brand Managers Must Die
"I can't imagine attempting to implement any kind of fundamental changes in corporate mindset without reflecting that change, supporting that change, in corporate structure. If a company has been traveling down a certain path for eons, its going…"
Oct 15, 2009
Alexandra Hobson commented on DavidCrace's video
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Love it? Hate it? Rate it. 1-5, 1 is Love

"I'll give the ad a 1. I understand Michael's point of view, but I think he's drastically over-reaching in his comments, reading far too much into it. It's a positive ad. It tells a good and upbeat story. It positions Coke in a…"
Sep 29, 2009
Alexandra Hobson and Gunnar Branson are now friends
Sep 29, 2009
Alexandra Hobson commented on Gunnar Branson's blog post Beware the Cover Art
"I also really enjoyed reading your piece. I wonder if sometimes its a bit more complicated though. For example, if we use Michael's example of McDonald's, I understand that the burgers are the primary offering, but doesn't the Coke…"
Sep 24, 2009
Alexandra Hobson and DavidCrace are now friends
Sep 20, 2009
Preston Samuels commented on Alexandra Hobson's video
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When is it strategic to be provocative in advertising?

"Can speaking out of a brand's voice be used as a strategic tool? I don't know anything about IE8, but if MS was losing share to other browsers and wanted to shake things up, couldn't something like this ad be used, knowing that it…"
Sep 20, 2009
DavidCrace commented on Alexandra Hobson's video
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When is it strategic to be provocative in advertising?

"I think the biggest mistake with this one is not that its provocative and gross, but that it is so out of brand character for Microsoft. Some brands have strategic license to be provocative, others just don't. For example, I'd say Kanye…"
Sep 20, 2009
Michael B. Moore commented on Alexandra Hobson's video
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When is it strategic to be provocative in advertising?

"Provocative can be good. I think, though, that's there's probably a difference between political attack ads and consumer product advertising in the sense that we don't have one product - essentially - creating an ad that says very…"
Sep 19, 2009
Alexandra Hobson commented on Alexandra Hobson's video
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Internet Explorer 8 "Puke" Ad

"If the objective of advertising is to create recall and "buzz" about a product, what do you think about how this ad approaches that task? Clearly, its over the line. Microsoft pulled it, not surprisingly. But, when is it OK, or even…"
Sep 19, 2009
Alexandra Hobson posted a video

Internet Explorer 8 "Puke" Ad

Microsoft has yanked a controversial ad for its Internet Explorer 8 browser - which features a woman vomiting several times - after an outcry among users.
Sep 19, 2009
Alexandra Hobson commented on DavidCrace's blog post Functional Benefits
"I'm not sure which is more important, the emotional or the physical. I'm not sure its important to know which though either. It's like asking which is more important, the brain or the heart? In practical terms the question is kind of…"
Sep 18, 2009
Alexandra Hobson commented on Michael B. Moore's blog post What & Why: 'The Brand Farm'?
"Thanks Michael - what took you so long!"
Sep 14, 2009
 
 
 

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