Bill is author of The Micro-Script Rules: How ideas break through in the hyper connected world, co-author of the award-winning Why Johnny Can’t Brand: Rediscovering the lost art of the big idea (Penguin Hardcover), and a frequent industry speaker and radio guest. He was a founder and Chief Brand Officer at two successful start-ups that became industry leading brands before sale to a public company. He began as a writer at Ted Bates, the legendary New York Ad Agency where he won the National Effie Award for sales-effective advertising. He later took time out to write a screenplay for 20th Century Fox and has written another best selling book, Power-of-10, published by HarperCollins. He is a graduate of Harvard University, a trans-Atlantic sailor and avid skydiver.