Bill Schley
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Bill Schley's Page

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President, Chief Creative Officer
David ID
Company Summary
Brand development firm in Connecticut with Fortune 500 Clients. Famous for creating the Dominant Selling Idea for our clients.
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Facebook or other
Bill is author of The Micro-Script Rules: How ideas break through in the hyper connected world, co-author of the award-winning Why Johnny Can’t Brand: Rediscovering the lost art of the big idea (Penguin Hardcover), and a frequent industry speaker and radio guest. He was a founder and Chief Brand Officer at two successful start-ups that became industry leading brands before sale to a public company. He began as a writer at Ted Bates, the legendary New York Ad Agency where he won the National Effie Award for sales-effective advertising. He later took time out to write a screenplay for 20th Century Fox and has written another best selling book, Power-of-10, published by HarperCollins. He is a graduate of Harvard University, a trans-Atlantic sailor and avid skydiver.

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At 6:41pm on September 28, 2009, Michael B. Moore said…
Hi Bill - welcome! I look forward to reading your stuff here. I'm going to check out your books. Feel free to share some of your writing here as thought-starters for discussions.

Interestingly - one of my favorite books/videos growing up was something by a similar name as one of your books: Powers of Ten.


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