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Bill Schley
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Bill Schley's Page

Latest Activity

Bill Schley was featured
Sep 28, 2009
Bill Schley is now a member of The Brand Farm
Sep 28, 2009

Profile Information

Title
President, Chief Creative Officer
Company
David ID
Company Summary
Brand development firm in Connecticut with Fortune 500 Clients. Famous for creating the Dominant Selling Idea for our clients.
Company URL
http://www.davidid.com
LinkedIn
http://www.linkedin.com/in/billschley
Twitter
http://twitter.com/BillSchley
Facebook or other
http://www.billschley.typepad.com/
BIO
Bill is author of The Micro-Script Rules: How ideas break through in the hyper connected world, co-author of the award-winning Why Johnny Can’t Brand: Rediscovering the lost art of the big idea (Penguin Hardcover), and a frequent industry speaker and radio guest. He was a founder and Chief Brand Officer at two successful start-ups that became industry leading brands before sale to a public company. He began as a writer at Ted Bates, the legendary New York Ad Agency where he won the National Effie Award for sales-effective advertising. He later took time out to write a screenplay for 20th Century Fox and has written another best selling book, Power-of-10, published by HarperCollins. He is a graduate of Harvard University, a trans-Atlantic sailor and avid skydiver.

Comment Wall (1 comment)

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At 6:41pm on September 28, 2009, Michael B. Moore said…
Hi Bill - welcome! I look forward to reading your stuff here. I'm going to check out your books. Feel free to share some of your writing here as thought-starters for discussions.

Interestingly - one of my favorite books/videos growing up was something by a similar name as one of your books: Powers of Ten.

Michael
 
 
 

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