"Thanks Michael! Appreciate the feedback.
Not having second thoughts on the aggressive theme. We want to go in that direction I believe. The issue is being aggressive, without being offensive. Let me explain: The MMA world has started to creep into…"
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Chad Clark's Discussions
Athletic Brand Evolution--Making Our Next Step?
2 Replies
Ok, so here's my dilemma. I'm lucky to work for a brand who has led a category (amateur wrestling) for many years. In fact, our company has been around for well over 5 decades. We've been innovators,…Continue
Started this discussion. Last reply by Chad Clark Oct 14, 2009.
Chad Clark's Page
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Michael B. Moore replied to Chad Clark's discussion Athletic Brand Evolution--Making Our Next Step?"Are you having second thoughts about the "aggressive" direction based upon not being able to have your agency flesh-out what that means this time around? If budget is the issue, with all due respect to your agency, I'd recommend…"
Chad Clark replied to Ted L Simon's discussion Starbucks Via - Smart business move or dangerous brand dilution?"Selfishly, I have to admit I like the move to instant. If you enjoy camping/ hiking like I do, its nice to wake up, boil some water, and wha-la-- Starbucks! I took the challenge. Its good. Surprisingly good.
However, I'd have to agree that…"
Chad Clark commented on Michael B. Moore's video
Critique: Sears Brett Favre commercial
"Funny ad. I really like the fact that Brett could poke fun at himself here. But you guys are right, it misses the mark completely in the end. The salesman needs to seal the deal! Show him high-fiving Brett as we walks out the door with a huge box or…"
Chad Clark posted a discussionAthletic Brand Evolution--Making Our Next Step?
Ok, so here's my dilemma. I'm lucky to work for a brand who has led a category (amateur wrestling) for many years. In fact, our company has been around for well over 5 decades. We've been innovators, leaders, and even trend-setters in the sport of wrestling for a long time. In the last ten years, our campaigns have gone from stale to aggressive. We've done the retro/throwback/heritage thing. We're coming out of a very free-flowing, finesse campaign that stemmed from the last Olympiad. Now its…See More
Profile Information
- Title
- Vice President, Sales
- Company
- Cliff Keen Athletic
- Company Summary
- Leading brand in amateur wrestling & sports officiating. A leader in the team sports business for over 50 years.
- Company URL
- http://Www.cliffkeen.com
- Facebook or other
- http://www.facebook.com/CKA.Officiating?ref=nf
- BIO
- Over 15 years of experience in marketing, sales, and promotions with leading sports brands in the US and Canada.
Comment Wall (1 comment)
- At 10:49am on September 17, 2009, Michael B. Moore said…
- Chad is that some gray up there? :-)
Forum
The Resurrection of Advertising
It seems like every few weeks I see a new article proclaiming the death of advertising. With all due respect, give me a break. For better or worse, society is becoming even more consumerist, not less. The fundamental need of companies to share information about their products, brands, and services is getting even more important. The desire to build profitable brands and influence consumers to like and buy things is as fundamental a part of business now as ever. Ergo - the need for skilled…Continue
Tags: change, innovation, agency, agencies, advertising
Started by Michael B. Moore May 22.
A Twinkies Turnaround
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that! The lure of the challenge…Continue
Tags: turnaround, twinkies, brandstrategy, strategy, marketing
Started by Michael B. Moore Jan 13.
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of course their advertising. Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible. Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue
Tags: american, african, nivea, advertising, culture
Started by Michael B. Moore Aug 19, 2011.
The True Passion of Basketball 1 Reply
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym. I grew up playing it outside -…Continue
Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.
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