"retention is not always a factor of customer dissatisfaction. It often means that you are recruiting the wrong customers." - Justin Foster
The Brand Farm
A celebration of brands & the strategy that drives them!
Dave Lubelczyk's Discussions
The Onion Parody: Pepsi To Cease Advertising
2 Replies
I know this is a joke but it made me ponder ad spending.…Continue
Tags: Brand, Building, Spending, Advertising, The
Started this discussion. Last reply by Dave Lubelczyk Oct 7, 2009.
Minding Your own Brand
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Dave Lubelczyk's Page
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BRANDworthy Quote: "What's dangerous is not to evolve." - Jeff Bezos
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BRANDworthy Quote: "It is better to have 50% of one market, instead of 10% of five markets." - Al Ries
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"We judge ourselves by what we feel capable of doing, while others judge us by what we have already done." - Henry Wadsworth Longfellow
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Dave Lubelczyk replied to Dave Lubelczyk's discussion 'The Onion Parody: Pepsi To Cease Advertising'
Ted,
Thanks for your insight. I agree, too often we get caught up in the minutia and forget to look at the big picture. We must all think what is the purpose of our spending.
My take away from this article was, don't just do it because you…
BRANDworthy Quote: "The race to the bottom is pretty easy to win." - Seth Godin
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Dave Lubelczyk replied to Preston Samuels's discussion 'Woolworths Logo - Apple TM Infringement?'
I don't see it as a source of confusion. The similarities are small and the are in different industries. If they sell produce how do you tell them not to use an apple logo.
What I am confused by is Woolworths the fresh food…
BRANDworthy Quote: "Your premium brand had better be delivering something special, or it's not going to get the business."-Warren Buffett
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Ted L Simon replied to Dave Lubelczyk's discussion 'The Onion Parody: Pepsi To Cease Advertising'
I saw this the other day on The Onion and fell out of my chair laughing. If one were really to take a step back from our jobs as marketers and brand builders, you have to wonder if all those Noori quotes and comments don't reflect what a lot of…
Dave Lubelczyk replied to Ted L Simon's discussion 'Starbucks Via - Smart business move or dangerous brand dilution?'
Natalie
I understand what you are trying to do. I just hope for your sake it doesn't backfire. My guess is hardcore brewed coffee drinkers will never settle for instant but I am not a coffee drinker just a brand dynamics guy who studies brand…
BRANDworthy Quote: "Every advertisement should be thought of as a contribution to the complex symbol which is the brand" - David Ogilvy
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Dave Lubelczyk replied to Ted L Simon's discussion 'Starbucks Via - Smart business move or dangerous brand dilution?'
Ok this past weekend Starbucks was bombarding me with Radio and TV ads for via and I have a couple of problems with this.
First Starbucks has never really had to advertise. The fact that they grew due to loyal brand evangelists spreading the word…
Dave Lubelczyk replied to Alexandra Hobson's discussion 'If line extensions are so bad . . .'
Quite often line extension efforts are a companies attempt to hold on to shelf space. If a brand is not preforming to expectations stores will demand a replacement product. This is often seen in the beverage industry. (There was a great Brandweek…
The Onion Parody: Pepsi To Cease Advertising
I know this is a joke but it made me ponder ad spending.http://www.theonion.com/content/news/pepsi_to_cease_advertisingWhat about you, will it make you think twice?In general, do you feel brand building advertising has gotten out of hand?Is it really worth all the expense or is it as the article puts it a "a big mistake" ?See More
Discussion posted by Dave Lubelczyk
Profile Information
- Title
- President
- Company
- IMAGEidentity, LTD
- Company Summary
- Boston area brand dynamics firm that focuses on developing brand responsibility and brand advocacy at all levels of an organization.
- Company URL
- http://imageidentity.com
- http://www.linkedin.com/in/lubelczyk
- http://twitter.com/IMAGEidentity
- Facebook or other
- http://www.facebook.com/IMAGEidentity
- BIO
- Dave Lubelczyk is a branding columnist, business author, and brand dynamics consultant who preaches brand responsibility to companies of all sizes.
Dave’s monthly business column (Minding Your Own Brand) has appeared on numerous business websites and has been published in trade journals and local business publications. Recently, he published his first book, MYOB: mind your own brand. This book is a collection of his articles which were designed to make the reader think differently about how to manage their brand.
Dave is also the president and founder of IMAGE identity, LTD, a Boston-area brand dynamics firm that focuses on developing brand responsibility and brand advocacy at all levels of an organization. For over fifteen years, he has provided creative and consulting services to large corporations, non-profit organizations, and small start-up companies. Using his own unique blend of organizational and brand development, he currently assists a multitude of companies in all types of industries to create extraordinary experiences for both their customers and employees.
Dave holds a Bachelor of Science degree in Business Administration and Marketing from Bryant University, and has completed several advertising design courses at Rhode Island School of Design.
Comment Wall (2 comments)
- At 3:54pm on September 14, 2009,
Michael B. Moore said… - Welcome Dave - as an author with expertise in brands and branding I really look forward to reading your stuff here!
- At 6:42pm on October 1, 2009,
Michael B. Moore said…
- Hi Dave! Thanks for posting here and for spreading the word on Twitter. You are most appreciated!
Forum
A Twinkies Turnaround
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that! The lure of the challenge…Continue
Tags: turnaround, twinkies, brandstrategy, strategy, marketing
Started by Michael B. Moore Jan 13.
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of course their advertising. Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible. Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue
Tags: american, african, nivea, advertising, culture
Started by Michael B. Moore Aug 19, 2011.
The True Passion of Basketball 1 Reply
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym. I grew up playing it outside -…Continue
Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.
Women: Consumers vs. Creative Directors 6 Replies
I just saw a statistic that bears some conversation. 85% of brand purchases are made by women, yet only 3% of advertising agency creative directors are women. Is there any logic or business purpose behind this statistic? Has it been established that men know more about women than women do? Maybe its just that women are incapable of creating strategic advertising messages to each other?If general market companies go to multi-cultural agencies because they believe those firms can best deliver…Continue
Tags: creative-directors, agencies, advertising, women
Started by Alexandra Hobson. Last reply by Michael B. Moore Jun 6, 2010.
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Official 2012 Honda CR-V Game Day Commercial - "Matthew's Day Off" Extended Version
To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller's Day Off back in a big game commercial. We cast Matthew Broderick as himself,...
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