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DavidCrace's Page
Latest Activity
DavidCrace commented on Michael B. Moore's video
Great Idea. Awful Commercial.
DavidCrace commented on Ted L Simon's blog post Brand Managers Must DieDavidCrace commented on Michael B. Moore's video
Critique: Sears Brett Favre commercial
DavidCrace posted a blog postEmotional Benefits: Group vs Self Identity
Gunnar Branson commented on DavidCrace's blog post Emotional Needs: Hello MaslowDavidCrace commented on Gunnar Branson's blog post Is it Marketing? Or is it Nagging?
Michael B. Moore commented on DavidCrace's video
Love it? Hate it? Rate it. 1-5, 1 is Love
Gunnar Branson commented on DavidCrace's videoLove it? Hate it? Rate it. 1-5, 1 is Love
DavidCrace posted a blog postEmotional Needs: Hello Maslow
Preston Samuels commented on DavidCrace's videoLove it? Hate it? Rate it. 1-5, 1 is Love
Profile Information
- Title
- Divisional CMO
- Company
- EMI Music
- Company Summary
- We create, market, distribute and publish music and artist brands. We impact culture for good.
- http://linkedin.com/in/davidcrace
- http://twitter.com/DavidCrace
- Facebook or other
- http://davidcrace.blogspot.com/
- BIO
- I grew up in the South in a family of serial entreprenuers. I fell in love with marketing in high school and have followed that muse through college, graduate school and across my career.
I have an MBA from The Fuqua School of Business at Duke, have worked in Brand Management at Procter & Gamble and Coca-Cola, and for the last decade I have been marketing music for EMI. Currently I am CMO/SVP of a Division of EMI Music in Nashville. My role includes business development, enterprise strategy, and all things sales & marketing (vision, strategy, tactics).
I enjoy bringing brand management philosophies to life in new businesses and channels. Music consumers led me into technology a decade ago where I have become passionately engaged in all things digital.
I'm a strategy-first marketer and believe consumer-based marketing is central to all functions of a business. I hope to continue working in senior leadership roles for organizations that share that vision.
DavidCrace's Videos
DavidCrace's Blog
Emotional Benefits: Group vs Self Identity
Posted on October 7, 2009 at 9:49pm
Emotional Needs: Hello Maslow
A fair amount of academic debate continues on what the hierarchy looks like after physiological needs are met.… Continue
Posted on October 1, 2009 at 7:03am — 1 Comment
Emotional Benefits
As a brand builder, the goal is to… Continue
Posted on September 25, 2009 at 7:30pm — 2 Comments
On Performance
Most marketers trying to make a superiority claim end up spending an inordinate amount of time with their legal department. The legal department requires technical proof that a product performs significantly better on a performance dimension (e.g., cleans better) than competition. Elaborate test are… Continue
Posted on September 22, 2009 at 8:21pm — 1 Comment
Comment Wall (1 comment)
- At 2:27am on October 6, 2009,
Ted L Simon said… - HI David. Thanks for the invite. Looking forward to exchanging thoughts with you here on the Farm.
Forum
The Resurrection of Advertising
It seems like every few weeks I see a new article proclaiming the death of advertising. With all due respect, give me a break. For better or worse, society is becoming even more consumerist, not less. The fundamental need of companies to share information about their products, brands, and services is getting even more important. The desire to build profitable brands and influence consumers to like and buy things is as fundamental a part of business now as ever. Ergo - the need for skilled…Continue
Tags: change, innovation, agency, agencies, advertising
Started by Michael B. Moore May 22.
A Twinkies Turnaround
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that! The lure of the challenge…Continue
Tags: turnaround, twinkies, brandstrategy, strategy, marketing
Started by Michael B. Moore Jan 13.
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of course their advertising. Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible. Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue
Tags: american, african, nivea, advertising, culture
Started by Michael B. Moore Aug 19, 2011.
The True Passion of Basketball 1 Reply
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym. I grew up playing it outside -…Continue
Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.
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