• Male
  • Brentwood, TN
  • United States

DavidCrace's Friends

  • Gunnar Branson
  • Ted L Simon
  • Alexandra Hobson
  • Preston Samuels
  • Michael B. Moore

DavidCrace's Page

Profile Information

Divisional CMO
EMI Music
Company Summary
We create, market, distribute and publish music and artist brands. We impact culture for good.
Facebook or other
I grew up in the South in a family of serial entreprenuers. I fell in love with marketing in high school and have followed that muse through college, graduate school and across my career.

I have an MBA from The Fuqua School of Business at Duke, have worked in Brand Management at Procter & Gamble and Coca-Cola, and for the last decade I have been marketing music for EMI. Currently I am CMO/SVP of a Division of EMI Music in Nashville. My role includes business development, enterprise strategy, and all things sales & marketing (vision, strategy, tactics).

I enjoy bringing brand management philosophies to life in new businesses and channels. Music consumers led me into technology a decade ago where I have become passionately engaged in all things digital.

I'm a strategy-first marketer and believe consumer-based marketing is central to all functions of a business. I hope to continue working in senior leadership roles for organizations that share that vision.

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DavidCrace's Blog

Emotional Benefits: Group vs Self Identity

To pick up from the previous post, we are all motivated by the goal for self actualization, but self-actualization can only be achieved after we have met our "social needs" and "esteem needs". Social needs refer to our desire to belong, to have friends, to be in a group, to have community. Esteem needs refer to our desire for self identity, self respect, and independence from a group. Group identity vs self identity. The emotional benefit of any brand "ladders" up to these higher order… Continue

Posted on October 7, 2009 at 9:49pm

Emotional Needs: Hello Maslow

Brand builders continue to primarily rely on Maslow’s Hierarchy of Needs as a conceptual framework for understanding the motivation of their consumers. In a nutshell, this model proposes that all emotional needs “ladder up” to our ultimate pursuit for self actualization. Read more here.

A fair amount of academic debate continues on what the hierarchy looks like after physiological needs are met.… Continue

Posted on October 1, 2009 at 7:03am — 1 Comment

Emotional Benefits

When consumers interact with a brand, there is an emotional consequence. Brand failure, even in the most insignificant categories, can cause frustration, anger, even embarrassment. Brand success can lift spirits and turn a bad day around. What’s interesting is these emotional consequences are often not just directed at the brand, but at the user. Ever felt like a sucker for buying a brand? Ever felt more confident about yourself when using a brand?

As a brand builder, the goal is to… Continue

Posted on September 25, 2009 at 7:30pm — 2 Comments

On Performance

When evaluating performance, marketers often make two mistakes: (1) relying solely on technical testing to evaluate performance & (2) too narrowly defining the performance window.

Most marketers trying to make a superiority claim end up spending an inordinate amount of time with their legal department. The legal department requires technical proof that a product performs significantly better on a performance dimension (e.g., cleans better) than competition. Elaborate test are… Continue

Posted on September 22, 2009 at 8:21pm — 1 Comment

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At 2:27am on October 6, 2009, Ted L Simon said…
HI David. Thanks for the invite. Looking forward to exchanging thoughts with you here on the Farm.

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