Originally Posted on www.smebranding.com/blogReal pizza is not “puffed up,” and that’s how Domino’s plans to separate itself from the competition."Here at Domino's, we don't think our inspired Domino's pizza needs the "extra" things typically done to food at photo shoots to look mouthwatering. Our pizza is good enough to stand on its own. That's why we'remaking the following promises about how we photograph our pizzas fromthis day forward. Did we…See More

Any thoughts on the recent conference realignments and how it will impact the brand? Nice article below on the subject.For now, the Big Ten has 12 schools and the Big 12 has 10. ThePacific-10 is at 11 and about to become 12 after Utah was invitedWednesday.Whatever the conferences stand for anymore, it's not accuracy.And marketing experts say the names probably won't change - at least for now.Ithas to do with the value of a brand. Each conference has built anidentity, some for decades, and…See More