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Gunnar Branson
  • Male
  • Chicago, IL
  • United States
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Gunnar Branson commented on Michael B. Moore's video
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Chrysler Eminem Superbowl Commercial - Imported From Detroit

"I agree with your thoughts above.  This is certainly a difficult ad for selling anything.   However, I wonder if the strategy is designed to set the stage for more ads to come.  I found it interesting that the entire piece shows a…"
Mar 8, 2011
Gunnar Branson commented on Michael B. Moore's blog post Advertising's "Silly Season" or Why The Super Bowl is The Worst Thing That Ever Happened To Advertising
"Thank you for saying what needs to be said - excellent analysis."
Feb 23, 2011
Gunnar Branson commented on Michael B. Moore's video
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Porsche commercial

"This advertisement floored me - even though I don't currently want a Porsche, it re-awakened the desire I once had for super cars when I was the age of the young actor in the spot.  I agree with your assessment, as I was viscerally…"
Feb 4, 2011
Gunnar Branson commented on Michael B. Moore's video
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TheLadders: Be More Attractive Commercial

"Excellent points - I couldn't agree more with your analysis.   I might add one thought, though.  The metaphor of job hunters selling themselves in suggestive and a sexualized manner may run the risk of not only demeaning the brand but…"
Feb 4, 2011
Gunnar Branson commented on Michael B. Moore's video
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The "Big Idea" v. The Brand | 2010 Kia Soul Hamster Commercial

"Nothing more could be added to your assessment.  Too bad for Kia that they haven't learned to consult you first."
Jan 26, 2011
Nils Victor Montan commented on Gunnar Branson's blog post The Strategic Advantage of the Ugly Truth
"Great post Gunnar. I have a ning site too, Law and Social Networking, http://www.lawandsocialnetworking.com. It has about 200 members now who I know would benefit from a post like this. I hope you might consider putting it up. Have you read…"
Apr 11, 2010
Gunnar Branson commented on Gunnar Branson's video
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Levi's "Go Forth" ad.....

"This new campaign from Levi's seems to get closer to the authentic and gritty feel of older campaigns - and it makes me feel good about buying and wearing the product - but do I represent too small a demographic? Will this work on a large…"
Oct 27, 2009
Gunnar Branson posted a video

Levi's "Go Forth" ad.....

This has to be one of the more moving ads of the year - is it effective?
Oct 27, 2009
Gunnar Branson commented on Gunnar Branson's blog post "Winning Ugly" Brand Strategy
"Well put, Larry! At the core of many of these discussions is a fundamental misunderstanding of what "marketing" means. Too often, it is confused, both by clients and by agencies when it is viewed primarily through the lens of "how…"
Oct 22, 2009
Larry Taman commented on Gunnar Branson's blog post "Winning Ugly" Brand Strategy
"I don't know where to begin. I guess I'll start with the one area I totally agree with and that is winning ugly. Certainly this is a strategy a company or brand can either deliberately employ or back into like the one Gunnar references.…"
Oct 22, 2009
Gunnar Branson commented on Michael B. Moore's video
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The Breakup: Brands and Consumers

"Love it, love it, love it."
Oct 19, 2009
Alexandra Hobson commented on Gunnar Branson's blog post "Winning Ugly" Brand Strategy
"Sometimes bad marketing still sells products. That doesn't make it good, or strategic. Just lucky. I can't conceive of any instance where "incredible creative, strong messages, and the right image" would not be a marketer's…"
Oct 16, 2009
Michael B. Moore commented on Gunnar Branson's blog post "Winning Ugly" Brand Strategy
"Agree. Sound strategy is what builds brands and sells products, and that can certainly have many looks."
Oct 14, 2009

Profile Information

Title
Principal
Company
Branson Powers, Inc.
Company Summary
Branson Powers, Inc. helps B2B and professional services firms innovate products, markets and process to deliver tangible sales growth for clients. Starting from markets and customer analysis and driving towards transformational change, projects have created new products, channels, markets, cross-sales platforms and sales team reinvention. The innovation process usually pays for itself before completion as Branson Powers often acts on behalf of clients to secure new clients and contracts in a sales or business development capacity.
Company URL
http://www.bransonpowers.com
LinkedIn
http://www.linkedin.com/in/gunnarbranson
Twitter
http://twitter.com/gbranson
BIO
A Chief Marketing Officer with a focus on commercializing innovation, Mr. Branson has over 20 years experience in professional services sales, product innovation and marketing. He has transformed businesses and accelerated growth as a leader, strategist, business developer and innovator.

A former marketing executive for real estate and financial companies such as Heller Financial, GE Capital, Transwestern and Booth/Hansen & Associates, Gunnar is a proven leader, strategist and tactician, skilled with new product development, cross-sales, sales and marketing strategy. As a consultant, Gunnar has developed new products, channels and markets, implemented cross sales platforms and advised on sales management, change management and training for clients such as Jones Lang LaSalle, GEMSA Loan Services, Jackson Healthcare, Presima, GE Healthcare, Sterling Capital Partners, Real Estate Media, Mayer Brown, Rowe & Maw, Leo Software, Lakeshore Properties and Digital Minds. Gunnar also acted on behalf of clients to secure new clients and contracts in a sales or business development capacity.

Through a JV with NPI, Inc., he also provided marketing strategy, business development, and product development services for clients such as GE Healthcare Financial Services, Wells Fargo, CIBC, Imation and Ecolab.

Gunnar believes that innovation isn’t something you do at an off-site – rather it’s a daily survival strategy for every employee in a company. He conducts round tables, presentations and blogs on the subject and is developing a book with the working title, Jump the Groove; a hacker’s guide to innovation.

For more detailed information on Gunnar and his network, feel free to visit his LinkedIn listing.
Contact Gunnar at 312.261.5551 or gbranson@bransonpowers.com

Gunnar Branson's Videos

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Gunnar Branson's Blog

"Winning Ugly" Brand Strategy

One of my home town baseball teams, the Chicago White Sox, was described during the 1983 season by Doug Rader, manager of the Texas Rangers, as "Winning Ugly". He was trying to dismiss the White Sox style of play which emphasized a kind of scrappiness and bull headed determination rather than consistently good hitting or pitching.



Although I am not, strictly speaking, a White Sox fan, (I live on the north side of the city) I have always appreciated the way this phrase, "winning… Continue

Posted on October 12, 2009 at 12:27pm — 4 Comments

Is it Marketing? Or is it Nagging?

Communication is a central part of managing companies, of persuading markets or of leading governments. However, when people talk about communication, they often seem to be missing out on what the word actually means.



Inside organizations, when an individual or small group comes up with an idea, innovation, or plan of action, they hone it, make sure that they have worked out how best to make it work, how best to implement. Then, when the plans are all in place, they decide to… Continue

Posted on October 6, 2009 at 10:24pm — 2 Comments

Beware the Cover Art

Change is really hard.



Whenever one considers changing a system – even if it’s to innovate and improve that system, there are always a number of good reasons to avoid the change altogether and keep things as they are. Is it worth the effort, the risk and the cost to change something that works now? Will the old way be missed? Will something valuable be lost if there is change? These are all legitimate and often used questions that can and occasionally should stop… Continue

Posted on September 24, 2009 at 6:54pm — 4 Comments

Comment Wall (1 comment)

At 8:54pm on September 24, 2009, Michael B. Moore said…
Gunnar - thanks so much for joining and diving in in a major way. Your contributions, as always, are most appreciated!!

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