Gunnar Branson
  • Male
  • Chicago, IL
  • United States

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Branson Powers, Inc.
Company Summary
Branson Powers, Inc. helps B2B and professional services firms innovate products, markets and process to deliver tangible sales growth for clients. Starting from markets and customer analysis and driving towards transformational change, projects have created new products, channels, markets, cross-sales platforms and sales team reinvention. The innovation process usually pays for itself before completion as Branson Powers often acts on behalf of clients to secure new clients and contracts in a sales or business development capacity.
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A Chief Marketing Officer with a focus on commercializing innovation, Mr. Branson has over 20 years experience in professional services sales, product innovation and marketing. He has transformed businesses and accelerated growth as a leader, strategist, business developer and innovator.

A former marketing executive for real estate and financial companies such as Heller Financial, GE Capital, Transwestern and Booth/Hansen & Associates, Gunnar is a proven leader, strategist and tactician, skilled with new product development, cross-sales, sales and marketing strategy. As a consultant, Gunnar has developed new products, channels and markets, implemented cross sales platforms and advised on sales management, change management and training for clients such as Jones Lang LaSalle, GEMSA Loan Services, Jackson Healthcare, Presima, GE Healthcare, Sterling Capital Partners, Real Estate Media, Mayer Brown, Rowe & Maw, Leo Software, Lakeshore Properties and Digital Minds. Gunnar also acted on behalf of clients to secure new clients and contracts in a sales or business development capacity.

Through a JV with NPI, Inc., he also provided marketing strategy, business development, and product development services for clients such as GE Healthcare Financial Services, Wells Fargo, CIBC, Imation and Ecolab.

Gunnar believes that innovation isn’t something you do at an off-site – rather it’s a daily survival strategy for every employee in a company. He conducts round tables, presentations and blogs on the subject and is developing a book with the working title, Jump the Groove; a hacker’s guide to innovation.

For more detailed information on Gunnar and his network, feel free to visit his LinkedIn listing.
Contact Gunnar at 312.261.5551 or

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Gunnar Branson's Blog

"Winning Ugly" Brand Strategy

One of my home town baseball teams, the Chicago White Sox, was described during the 1983 season by Doug Rader, manager of the Texas Rangers, as "Winning Ugly". He was trying to dismiss the White Sox style of play which emphasized a kind of scrappiness and bull headed determination rather than consistently good hitting or pitching.

Although I am not, strictly speaking, a White Sox fan, (I live on the north side of the city) I have always appreciated the way this phrase, "winning… Continue

Posted on October 12, 2009 at 12:27pm — 4 Comments

Is it Marketing? Or is it Nagging?

Communication is a central part of managing companies, of persuading markets or of leading governments. However, when people talk about communication, they often seem to be missing out on what the word actually means.

Inside organizations, when an individual or small group comes up with an idea, innovation, or plan of action, they hone it, make sure that they have worked out how best to make it work, how best to implement. Then, when the plans are all in place, they decide to… Continue

Posted on October 6, 2009 at 10:24pm — 2 Comments

Beware the Cover Art

Change is really hard.

Whenever one considers changing a system – even if it’s to innovate and improve that system, there are always a number of good reasons to avoid the change altogether and keep things as they are. Is it worth the effort, the risk and the cost to change something that works now? Will the old way be missed? Will something valuable be lost if there is change? These are all legitimate and often used questions that can and occasionally should stop… Continue

Posted on September 24, 2009 at 6:54pm — 4 Comments

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At 8:54pm on September 24, 2009, Michael B. Moore said…
Gunnar - thanks so much for joining and diving in in a major way. Your contributions, as always, are most appreciated!!

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