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Jeff Molander's Page
Latest Activity
Profile Information
- Title
- Author, speaker, professor
- Company
- MakeSocialSell.com
- Company Summary
- Jeff advises and motivates business owners and chief marketing executives on how to make social media SELL products and services. He warns business leaders that “if you’re only using social media to get attention you’re missing the real opportunity –- to generate leads and sales too.”
He’s a sought-after marketing keynote speaker at conferences including ad:tech, the Direct Marketing Association, The National Retail Federation (Shop.org), Electronic Retailing Association and a variety of academic institutions such as the University of Chicago’s Booth School of Business. Audiences come away from his engaging presentations with clarity on how to create more profitable outcomes using a practical, familiar approach to new digital tools.
- Company URL
- http://www.makesocialsell.com
- BIO
- Jeff Molander is the authority on improving social media marketing’s business return. He’s an accomplished entrepreneur having co-founded what is today the Google Affiliate Network and search marketing division of Publicis Groupe. He lectures academically and to companies like Brazil’s energy company, Petrobras and public audiences across the globe. And his new book, Off The Hook Marketing: How to make social media sell, arrives spring of 2011.
Jeff shows chief executives and business owners how to make social media SELL by:
1. Focusing it on creating behavior.
2. Constantly translating customers' evolving needs and prompt discussions worth having.
3. Publishing useful, relevant tools and services that guide customers to ask questions that their products/services answer.
His book shows readers how leading businesses are becoming known, differentiating and driving sales by diagnosing and solving customer problems with social media. He's also a content marketing speaker.
Forum
A Twinkies Turnaround
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that! The lure of the challenge…Continue
Tags: turnaround, twinkies, brandstrategy, strategy, marketing
Started by Michael B. Moore Jan 13.
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of course their advertising. Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible. Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue
Tags: american, african, nivea, advertising, culture
Started by Michael B. Moore Aug 19, 2011.
The True Passion of Basketball 1 Reply
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym. I grew up playing it outside -…Continue
Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.
Women: Consumers vs. Creative Directors 6 Replies
I just saw a statistic that bears some conversation. 85% of brand purchases are made by women, yet only 3% of advertising agency creative directors are women. Is there any logic or business purpose behind this statistic? Has it been established that men know more about women than women do? Maybe its just that women are incapable of creating strategic advertising messages to each other?If general market companies go to multi-cultural agencies because they believe those firms can best deliver…Continue
Tags: creative-directors, agencies, advertising, women
Started by Alexandra Hobson. Last reply by Michael B. Moore Jun 6, 2010.
Latest Activity
Official 2012 Honda CR-V Game Day Commercial - "Matthew's Day Off" Extended Version
© 2012 Created by Michael B. Moore.
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