The Brand Farm
A celebration of brands & the strategy that drives them!
Larry DeVincenzi's Page
Latest Activity
Larry DeVincenzi commented on Michael B. Moore's video
Critique: Apple - Broken Promises
"I think it's an effective ad - Windows operating systems have been notoriously unstable at the first (and often subsequent) stages of their release. Certainly, Vista was accepted overall as a disaster. I'm getting weary of the format of…"
Larry DeVincenzi commented on Michael B. Moore's video
Critique: Porsche Ad
"If I spoke German, I'd be better prepared to critique the spot overall. I've had the pleasure of working with Porsche Cars North America in my past, and can tell you that this is a radical departure from their previous brand…"
Profile Information
- Title
- Brand Marketing Strategist
- Company
- SmartBrand
- Company Summary
- collaborative resources for smart marketing.
SmartBrand is a marketing collaborative specializing in branding and sales integration services.
We provide our clients strategic and creative services for every aspect of branding; including marketing, advertising, public relations and social media.
Our teams helps companies, organizations and individuals build movements that create word of mouth excitement. We are devoted to helping our clients discover and sustain passion about who they are, and why they exist.
Our clients grow relationships, not just transactions; and thrive through movements, not merely campaigns.
With our dedication to ensuring sales with targeted communications through both inbound and outbound channels, we achieve measurable results you can rely on.
We're proud to work with a diverse range of corporations and businesses; with our focus on sustainable marketing, real estate and technology.
- Company URL
- http://smartbrand.biz
- http://twitter.com/SmartBrand
- Facebook or other
- http://www.facebook.com/home.php#/group.php?gid=32582099276&ref=ts
- BIO
- I'm a creative brand-marketing strategist with more than 25 years of progressive leadership experience in both mature and high growth companies.
I have been recognized for my expertise at building business and rejuvenating brands by identifying the market opportunity, crafting a vision, developing core strategies, hiring and training talent, and leading high-performing teams.
I excel at strategic marketing planning, brand repositioning, creative advertising, Internet and direct marketing, marketing communications, public relations, social media marketing, business development and account management.
Throughout my career, I have been very fortunate to have helped create successful brand platforms and projects for Fortune 500 and internationally recognized companies such as Caesars Palace, Cox Communications, Discovery Channel, ESPN, Grand Sierra Resort, NBC Sports, The Montage, MGM Grand Hotel, Porsche Cars North America, Southwest Airlines and the Universities of Nevada in both Reno and Las Vegas.
I've also provided consulting services for regional development organizations such as the Reno-Sparks Convention & Visitors Authority and the Northern Nevada Development Authority.
My passion for giving back to his community is demonstrated through his continued work with the United Way of Northern Nevada and the Sierra, as well as other numerous nonprofit organizations such as the City of Reno Arts & Culture Commission, Sierra Arts Foundation/Nevada Alliance for Arts In Education, and HAWC Community Health Centers, and others.
I've also been recognized with over 75 national, regional and local awards for professional excellence including numerous Addy's, Telly's and Communication Arts design awards.
Specialties:
marketing strategy, brand repositioning, creative advertising, internet marketing, direct marketing, marketing communications, public relations, social media marketing, business development and account management.
Comment Wall (3 comments)
- At 2:25am on October 6, 2009,
Ted L Simon said… - Thanks for the invitation, Larry. Looking forward to exchanging thoughts with you here on the Farm.
- At 2:12pm on May 4, 2010,
Julianna Clayton said…
- Hi LarryDeVincenzi
Because of how much trouble I have had, I wanted to let you know in case you haven't seen it yet.
I am sure, you would love it too. http://lilurl.org/m3q49s
Good luck with your search.
- At 2:12pm on May 4, 2010,
- Hi LarryDeVincenzi
Because of how much trouble I have had, I wanted to let you know in case you haven't seen it yet.
I am sure, you would love it too. http://lilurl.org/m3q49s
Good luck with your search.
Forum
The Resurrection of Advertising
It seems like every few weeks I see a new article proclaiming the death of advertising. With all due respect, give me a break. For better or worse, society is becoming even more consumerist, not less. The fundamental need of companies to share information about their products, brands, and services is getting even more important. The desire to build profitable brands and influence consumers to like and buy things is as fundamental a part of business now as ever. Ergo - the need for skilled…Continue
Tags: change, innovation, agency, agencies, advertising
Started by Michael B. Moore May 22.
A Twinkies Turnaround
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that! The lure of the challenge…Continue
Tags: turnaround, twinkies, brandstrategy, strategy, marketing
Started by Michael B. Moore Jan 13.
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of course their advertising. Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible. Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue
Tags: american, african, nivea, advertising, culture
Started by Michael B. Moore Aug 19, 2011.
The True Passion of Basketball 1 Reply
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym. I grew up playing it outside -…Continue
Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.
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TheBrandFarm via TwitterIs Red Bull the precocious Son of No Fear? Check out this great ad. http://t.co/LUGj8vWI
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TheBrandFarm via TwitterRT @michael_b_moore: Advertising is like exercise. Once is better than nothing, but consistently strategic effort produces the best resu ...
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