"Amazing clip! I agree with your assessment 1000%. What is also interesting is that in the 60s and 70s before the NBA became really big business, NBA players like some of my favorite players in my youth Clyde, Dr. J, Earl Monroe, Wilt,…"
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Larry Taman's Discussions
Greatest Learning from Research that you applied to your life
1 Reply
While this may sound trite, it has really stuck with me. When I was running the Powerade brand for Coca-Cola we used to do a series of 4 groups with two each in two different cities usually on a…Continue
Started this discussion. Last reply by Michael B. Moore Oct 10, 2009.
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Larry Taman replied to Alexandra Hobson's discussion Women: Consumers vs. Creative Directors"Very interesting topic and conversation. For me in looking at this from 30,000 feet, it just illustrates to me that in marketing/advertising, diversity of thought, culture, gender, race, everything, is the best way to go for teams to work at an…"
Larry Taman replied to Michael B. Moore's discussion The NBA and Timberland Launch Community Service Effort"Seems like they have always struggled with what to do here and this can be viewed as let's dip our toe in the water and see if any good can happen..."
Larry Taman commented on Gunnar Branson's blog post "Winning Ugly" Brand Strategy"I don't know where to begin. I guess I'll start with the one area I totally agree with and that is winning ugly. Certainly this is a strategy a company or brand can either deliberately employ or back into like the one Gunnar references.…"
Larry Taman commented on Ted L Simon's blog post Brand Managers Must Die"I think this has generated great discussion by a lot of people who have lived this structure in some form or fashion. That said,, to me this article is all about the headline. As mentioned in the article the P&Gs and Unilevers are already doing…"
Michael B. Moore replied to Larry Taman's discussion Greatest Learning from Research that you applied to your life"When I started learning about consumer research a number of bells went off in my head. First, I was intensely curious about how and why consumers felt and thought about products and how we/marketers could use that information to incent consumers to…"
Larry Taman posted a discussionGreatest Learning from Research that you applied to your life
While this may sound trite, it has really stuck with me. When I was running the Powerade brand for Coca-Cola we used to do a series of 4 groups with two each in two different cities usually on a variety of topics with male teens. We had a very strict screener for 3 of the groups that dove deep into sports participation.For the 4th group we would simply screen for age and current sports drink consumption. Well the trend we found with this fourth group was amazing and consistent. Invariably the…See More
Larry Taman replied to Michael B. Moore's discussion Your First Brand?"My first brand out of B school was Chivas Regal Scotch. Obviously there were different issues than Mke when taste testing... :) When I think of that time, what dominates my memory is we were given the opportunity to sponsor Frank Sinatra's 75th…"
Larry Taman replied to Preston Samuels's discussion Brand name changes?"Mostly agree with all of the above. The bottom line is in the case of Pizza Hut and Radio Shack, since both are stodgy brands that do not seem to have any emotional connection with the audience, it feels gimmicky and is not at all genuine or…"
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Comment Wall (2 comments)
- At 11:39am on September 10, 2009, Michael B. Moore said…
- Thank you sir!
- At 5:40pm on September 17, 2009, Michael B. Moore said…
- Mr. Tamam - you should weigh in on some of the brand questions throughout. :-)
Forum
The Resurrection of Advertising
It seems like every few weeks I see a new article proclaiming the death of advertising. With all due respect, give me a break. For better or worse, society is becoming even more consumerist, not less. The fundamental need of companies to share information about their products, brands, and services is getting even more important. The desire to build profitable brands and influence consumers to like and buy things is as fundamental a part of business now as ever. Ergo - the need for skilled…Continue
Tags: change, innovation, agency, agencies, advertising
Started by Michael B. Moore May 22.
A Twinkies Turnaround
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that! The lure of the challenge…Continue
Tags: turnaround, twinkies, brandstrategy, strategy, marketing
Started by Michael B. Moore Jan 13.
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of course their advertising. Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible. Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue
Tags: american, african, nivea, advertising, culture
Started by Michael B. Moore Aug 19, 2011.
The True Passion of Basketball 1 Reply
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym. I grew up playing it outside -…Continue
Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.
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