"I don't know where to begin. I guess I'll start with the one area I totally agree with and that is winning ugly. Certainly this is a strategy a company or brand can either deliberately employ or back into like the one Gunnar references.…"
"I think this has generated great discussion by a lot of people who have lived this structure in some form or fashion. That said,, to me this article is all about the headline. As mentioned in the article the P&Gs and Unilevers are already doing…"