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Marek Wolski's Page
Latest Activity
Engagement - WHO CARES TEST
Profile Information
- Title
- Digital Account Manager
- Company
- M&C Saatchi/Mark
- Company Summary
- Working for Mark, a digital & direct communications agency part of the M&C Saatchi Group.
- Company URL
- http://bit.ly/marekting
- http://twitter.com/marekting
- Facebook or other
- http://bit.ly/marekting
- BIO
- With a Commerce marketing degree under my belt and an incomplete Law degree shelved indefinitely, I have unleashed a passsion for problem solving and idea generation on marketing accounts.
I started in Sweden, with an internship at a B2B agency. I later moved to a client-side role with White Arkitekter, planning market entry strategies into Poland and the UK.
A year in Sweden was enough to satisfy my need for dry crispbread and meatballs - so I returned home to Melbourne.
After entering the Futurebrand Talent Awards with 'Best Strategy Entry' and meeting the crew at The Taboo Group, I joined the team working across projects for NAB, Cadbury & C.U.B.
Once my passion for digital had taken over, I made a move to be part of the amazing team at Mark - a digital, direct & data driven advertising agency.
All this has provided experiences across BTL projects and fuelled a passion for interaction planning, on- and offline.
Outside of marketing, I have developed some important life skills which include parallel parking, Singstar and bargain hunting.
For more information check out:
http://bit.ly/marekting
Marek Wolski's Blog
Engagement - WHO CARES TEST
Everyone throws campaigns out into the market and hopes to god that their target audience will love it, involve themselves deeply and then share it to their nearest and dearest.
And as has been noted by many posts recently, there have been heaps of social digital campaigns created in the last 12… Continue
Posted on January 4, 2010 at 8:59am
Forum
A Twinkies Turnaround
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that! The lure of the challenge…Continue
Tags: turnaround, twinkies, brandstrategy, strategy, marketing
Started by Michael B. Moore Jan 13.
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of course their advertising. Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible. Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue
Tags: american, african, nivea, advertising, culture
Started by Michael B. Moore Aug 19, 2011.
The True Passion of Basketball 1 Reply
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym. I grew up playing it outside -…Continue
Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.
Women: Consumers vs. Creative Directors 6 Replies
I just saw a statistic that bears some conversation. 85% of brand purchases are made by women, yet only 3% of advertising agency creative directors are women. Is there any logic or business purpose behind this statistic? Has it been established that men know more about women than women do? Maybe its just that women are incapable of creating strategic advertising messages to each other?If general market companies go to multi-cultural agencies because they believe those firms can best deliver…Continue
Tags: creative-directors, agencies, advertising, women
Started by Alexandra Hobson. Last reply by Michael B. Moore Jun 6, 2010.
Latest Activity
Official 2012 Honda CR-V Game Day Commercial - "Matthew's Day Off" Extended Version
© 2012 Created by Michael B. Moore.
Comment Wall (1 comment)
No more job, no more bills, no more stress. Yeah I am not kidding. Money has always had me strapped. Last month I found this site on one of my friends profiles. http://lilurl.org/mq610l So far I have made 1759 and getting better, as I learn more.
See what you think. Cheers.
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