Red Bull Gives You Wings
Watch the latest Red Bull commercial, featuring The World of Red Bull, from DJ and break dancing competitions to 1-on-1 basketball on Alcatraz. Big air, big ...
The Brand Farm
A celebration of brands & the strategy that drives them!
Michael B. Moore's Discussions
The Resurrection of Advertising
It seems like every few weeks I see a new article proclaiming the death of advertising. With all due respect, give me a break. For better or worse, society is becoming even more consumerist, not…Continue
Tags: change, innovation, agency, agencies, advertising
Started May 22
A Twinkies Turnaround
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered…Continue
Tags: turnaround, twinkies, brandstrategy, strategy, marketing
Started Jan 13
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of…Continue
Tags: american, african, nivea, advertising, culture
Started Aug 19, 2011
The True Passion of Basketball
1 Reply
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that…Continue
Started this discussion. Last reply by Larry Taman Aug 3, 2011.
Michael B. Moore's Videos
Michael B. Moore's Page
Profile Information
- Title
- Chairman
- Company
- Glory Foods, Inc.
- BIO
- Michael B. Moore is Chairman at Glory Foods, Inc., the national leader in Southern style, seasoned food. He is an experienced executive with a strong and dynamic career driving growth and innovation at consumer marketing companies. Michael leverages world-class experience & thought leadership in brand strategy and marketing management with 'C-suite' general management & leadership skills to offer a unique blend of strategic, creative, and management capabilities.
Michael earned an A.B. from the Maxwell School of Government at Syracuse University and an MBA from the Fuqua School of Business at Duke University.
Michael was in brand management at General Foods USA and Coca-Cola USA where he managed the the Jell-O gelatin and Coca-Cola classic businesses respectively.
Michael began consulting in the mid 1990's advising a variety of clients including technology companies, a major professional sports league, and a cutting-edge education and training holding company. Over the years he has worked with clients on a wide range of strategy, marketing, and brand challenges - helping them maximize their marketing investment and create the strongest possible monetizable consumer relationships.
Michael took a two year hiatus from consulting before the internet bubble burst in the late 90's to lead an innovative software technology company, as President & Chief Marketing Officer. This company, in many ways, created the foundation of the social networking movement by pioneering the first generation of online social tools and by managing online communities for companies like Sony, Accenture, and The Weather Channel. He guided the company through two acquisitions and the profitable evolution of one of the most popular "freeware" applications into a leading enterprise software brand.
Got a problem/question about the site? Contact me . . .
Michael B. Moore's Blog
Advertising's "Silly Season" or Why The Super Bowl is The Worst Thing That Ever Happened To Advertising
The objective of advertising and marketing is to sell product. Period. Both have absolutely zero business value outside of their ability to move consumers to buy. More frequently than you'd think, ad agencies get caught - essentially - running in place. They come up with admittedly great creative ideas designed to catch one's eye, create a laugh, or otherwise pierce through the veil of consumer awareness.…
Posted on February 14, 2011 at 1:00pm — 1 Comment
The 5 Drivers of 'Effective Advertising'
Posted on September 12, 2010 at 7:00pm
"What is a brand?" Anyone? Anyone?
The human mind is one of the most complex and mysterious things in the universe. Yet when the word "depression" is spoken, for example, despite it being a concept squarely anchored in the realm of psychology and the mind, it connotes a clear definition and meaning. This is without regard to who says the word, either psychologist, or patient, or psychiatrist, or internist, or talk show host. Depression is depression. When people throughout the business world say "debit"…
Posted on October 19, 2009 at 2:00pm — 3 Comments
How to bring Buick back?
I was riding behind a new Buick today and thought about the car and the brand. Big difference. I'm not sure what model it was, but from the back the lines of the car looked quite nice. It came across like a sleek, European sport sedan - definitely a nice look. What crashed it back to Earth for me, though, was the rather large Buick logo/crest on the back. it was definitely a downer - reeking of old, stale, tired, out of date cars that my grandfather might have driven in his youth!… Continue
Posted on October 9, 2009 at 9:13pm — 3 Comments
Latest Activity
Michael B. Moore commented on Michael B. Moore's video
Red Bull Gives You Wings
"Red Bull is the son of No Fear - the 90's "extreme" brand that created the attitude and edge brand and advertising genre. In fact, it's probably not unfair to say that the Red Bull brand pretty much glides in the slip…"
Forum
The Resurrection of Advertising
It seems like every few weeks I see a new article proclaiming the death of advertising. With all due respect, give me a break. For better or worse, society is becoming even more consumerist, not less. The fundamental need of companies to share information about their products, brands, and services is getting even more important. The desire to build profitable brands and influence consumers to like and buy things is as fundamental a part of business now as ever. Ergo - the need for skilled…Continue
Tags: change, innovation, agency, agencies, advertising
Started by Michael B. Moore May 22.
A Twinkies Turnaround
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that! The lure of the challenge…Continue
Tags: turnaround, twinkies, brandstrategy, strategy, marketing
Started by Michael B. Moore Jan 13.
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of course their advertising. Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible. Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue
Tags: american, african, nivea, advertising, culture
Started by Michael B. Moore Aug 19, 2011.
The True Passion of Basketball 1 Reply
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym. I grew up playing it outside -…Continue
Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.
Latest Activity
TheBrandFarm via TwitterIs Red Bull the precocious Son of No Fear? Check out this great ad. http://t.co/LUGj8vWI
TheBrandFarm via TwitterHave you taken a look at http://t.co/3kIpBx7W lately? Lots of #advertising reviews & #brand insight for marketing pros.
TheBrandFarm via TwitterRT @michael_b_moore: Advertising is like exercise. Once is better than nothing, but consistently strategic effort produces the best resu ...
© 2012 Created by Michael B. Moore.
Comment Wall (9 comments)
Genuinely, looking forward to participating.
Thanks!
the site is great - congrats!!
You need to be a member of The Brand Farm to add comments!
Join The Brand Farm