The Brand Farm

Dedicated to the care & feeding of growing brands.

Michael B. Moore
  • Male
  • Duluth, GA
  • United States
Share Twitter

Michael B. Moore's Friends

  • David Holden
  • natalie
  • Larry DeVincenzi
  • Chad Clark
  • DavidCrace
  • Ted L Simon
  • Tim Talley
  • Larry Taman
  • Beatrice O'Quinn Dewberry
  • Shirley Lawson

Michael B. Moore's Groups

Michael B. Moore's Videos

  • Add Videos
  • View All
 

Michael B. Moore's Page

Profile Information

Title
Chairman
Company
Glory Foods, Inc.
LinkedIn
http://www.linkedin.com/in/michaelbmoore
Twitter
http://twitter.com/michael_b_moore
BIO
Michael B. Moore is Founder at B2C grid and Chairman at Glory Foods, Inc., the national leader in Southern style, seasoned food. He is an experienced executive with a strong and dynamic career driving growth and innovation at consumer marketing companies. Michael leverages world-class experience & thought leadership in brand strategy and marketing management with 'C-suite' general management & leadership skills to offer a unique blend of strategic, creative, and management capabilities.

Michael earned an A.B. from the Maxwell School of Government at Syracuse University and an MBA from the Fuqua School of Business at Duke University.

Michael was in brand management at General Foods USA and Coca-Cola USA where he managed the the Jell-O gelatin and Coca-Cola classic businesses respectively.

Michael began consulting in the mid 1990's advising a variety of clients including technology companies, a major professional sports league, and a cutting-edge education and training holding company. Over the years he has worked with clients on a wide range of strategy, marketing, and brand challenges - helping them maximize their marketing investment and create the strongest possible monetizable consumer relationships.

Michael took a two year hiatus from consulting before the internet bubble burst in the late 90's to lead an innovative software technology company, as President & Chief Marketing Officer. This company, in many ways, created the foundation of the social networking movement by pioneering the first generation of online social tools and by managing online communities for companies like Sony, Accenture, and The Weather Channel. He guided the company through two acquisitions and the profitable evolution of one of the most popular "freeware" applications into a leading enterprise software brand.

Got a problem/question about the site? Contact me . . .

Michael B. Moore's Blog

Where Are The Women Creative Directors?

A recent Advertising Age magazine included an ad for a conference entitled "What Women Want From Brands".  In it were the jaw dropping and gargantuanly contradictory statistics that 85% of brand purchases are…

Continue

Posted on May 6, 2013 at 10:30am

To Reinvent or Not to Reinvent. That Is The Question!

The latest Bloomberg Businessweek has its annual “How To” section with a little bit of everything squeezed in.  Included is a paragraph by Lew Frankfort,  the CEO of Coach, on how to “Reinvent A Brand”.  It talks about how they are transforming Coach into a women’s lifestyle brand.  He offers the following headlines:…



Continue

Posted on April 18, 2013 at 10:30am

5 Tips On How To Pick The Right Ad Agency

For most b2c companies, a high-performing brand is the most productive path to growth.  Branding connects your business to more consumers with compelling messages that encourage them to buy more of what you're selling.  Advertising and other creative agencies are, therefore, some of the most…

Continue

Posted on October 31, 2012 at 9:00am

7 Steps to A High Performing SMB Brand

Any company can have a high performing brand that dramatically increases sales and profits. You don’t have to already be Coca-Cola or Apple to have one.  In fact, small and mid-sized (SMB) business owners should remember that…

Continue

Posted on September 30, 2012 at 4:30pm

Comment Wall (9 comments)

At 3:05pm on September 10, 2009, Tim Talley said…
Glad to be here brotha..
At 12:08pm on September 11, 2009, Stephen Abbott said…
Happy to be here. Looks like a great group to share insights with.
At 9:20pm on September 14, 2009, Michael B. Moore said…
Isn't it curious how two people can both use the word "branding" and mean two completely different things?! I'm going to have to write something about that! :-)
At 3:25am on September 17, 2009, Ted L Simon said…
Thanks for the welcome, Michael. I'll see you in the community. BTW, now I understand why I was getting that Ning ID thing...and now realize that you must have used Ning to create this community!
At 12:33pm on September 17, 2009, Chad Clark said…
Way too much grey, my man!
At 9:24pm on September 17, 2009, Charles Lefebre said…
I oversee strategy and creative brand management - I'm a business guy - so if bullsh*t artitst counts as creative then I'm it. Currently I'm on a 1 year hiatus as an adjunct professor at VCU's Brandcenter trying to teach the same to graduate students.
At 7:06pm on September 21, 2009, Geoffrey Craig said…
Great Concept and Community.....
Genuinely, looking forward to participating.
Thanks!
At 2:43pm on October 4, 2009, natalie said…
the scoop...cute! i found on of them...i'll keep snooping around. ;)

the site is great - congrats!!
At 2:41pm on October 19, 2009, natalie said…
natnatd

You need to be a member of The Brand Farm to add comments!

Join The Brand Farm

Latest Activity

Michael B. Moore's blog post was featured

Where Are The Women Creative Directors?

A recent Advertising Age magazine included an ad for a conference entitled "What Women Want From Brands".  In it were the jaw dropping and gargantuanly contradictory statistics that 85% of brand purchases are made by women, but…See More
May 6
0 Comments
Michael B. Moore posted a blog post

Where Are The Women Creative Directors?

A recent Advertising Age magazine included an ad for a conference entitled "What Women Want From Brands".  In it were the jaw dropping and gargantuanly contradictory statistics that 85% of brand purchases are made by women, but…See More
May 6
0 Comments
Michael B. Moore's video was featured

Hyundai Suicide Ad

Hyundai ad touts great innovation with poor taste?
May 1
1 Comment
Michael B. Moore commented on Michael B. Moore's video
Thumbnail

Hyundai Suicide Ad

"Here’s a very arresting ad from Hyundai.  Apparently, they've got a new vehicle with 100% water emissions.  It’s actually a breakthrough innovation!  Imagine a car without the usual noxious carbon monoxide or CO2…"
May 1
 
 
 

© 2013   Created by Michael B. Moore.

Badges  |  Report an Issue  |  Terms of Service

Bookmark and Share google-site-verification: googlea9512ad78eb3dfe7.html