The Brand Farm

A celebration of brands & the strategy that drives them!

Michael B. Moore
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  • Duluth, GA
  • United States
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Michael B. Moore's Discussions

The Resurrection of Advertising

It seems like every few weeks I see a new article proclaiming the death of advertising.  With all due respect, give me a break.  For better or worse, society is becoming even more consumerist, not…Continue

Tags: change, innovation, agency, agencies, advertising

Started May 22

A Twinkies Turnaround

It's a marketers dream to have the chance to remake a classic.  I've often romantically pondered…Continue

Tags: turnaround, twinkies, brandstrategy, strategy, marketing

Started Jan 13

The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'

In advertising, companies are obviously wholly responsible for everything that emanates from them  - their products, their customer support experience, to some degree their retail context, and of…Continue

Tags: american, african, nivea, advertising, culture

Started Aug 19, 2011

The True Passion of Basketball
1 Reply

 I've played a lot of basketball.  It's a sport I grew up with and "play" to this day.  I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA.  One of the things that…Continue

Started this discussion. Last reply by Larry Taman Aug 3, 2011.

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Michael B. Moore's Page

Profile Information

Title
Chairman
Company
Glory Foods, Inc.
LinkedIn
http://www.linkedin.com/in/michaelbmoore
Twitter
http://twitter.com/michael_b_moore
BIO
Michael B. Moore is Chairman at Glory Foods, Inc., the national leader in Southern style, seasoned food. He is an experienced executive with a strong and dynamic career driving growth and innovation at consumer marketing companies. Michael leverages world-class experience & thought leadership in brand strategy and marketing management with 'C-suite' general management & leadership skills to offer a unique blend of strategic, creative, and management capabilities.

Michael earned an A.B. from the Maxwell School of Government at Syracuse University and an MBA from the Fuqua School of Business at Duke University.

Michael was in brand management at General Foods USA and Coca-Cola USA where he managed the the Jell-O gelatin and Coca-Cola classic businesses respectively.

Michael began consulting in the mid 1990's advising a variety of clients including technology companies, a major professional sports league, and a cutting-edge education and training holding company. Over the years he has worked with clients on a wide range of strategy, marketing, and brand challenges - helping them maximize their marketing investment and create the strongest possible monetizable consumer relationships.

Michael took a two year hiatus from consulting before the internet bubble burst in the late 90's to lead an innovative software technology company, as President & Chief Marketing Officer. This company, in many ways, created the foundation of the social networking movement by pioneering the first generation of online social tools and by managing online communities for companies like Sony, Accenture, and The Weather Channel. He guided the company through two acquisitions and the profitable evolution of one of the most popular "freeware" applications into a leading enterprise software brand.

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Michael B. Moore's Blog

Advertising's "Silly Season" or Why The Super Bowl is The Worst Thing That Ever Happened To Advertising

The objective of advertising and marketing is to sell product.  Period.  Both have absolutely zero business value outside of their ability to move consumers to buy.  More frequently than you'd think, ad agencies get caught - essentially - running in place.  They come up with admittedly great creative ideas designed to catch one's eye, create a laugh, or otherwise pierce through the veil of consumer awareness.…

Continue

Posted on February 14, 2011 at 1:00pm — 1 Comment

The 5 Drivers of 'Effective Advertising'



It is clear by looking at the wide variety of advertising produced that there are some who really "get" it, and others, well, who . . . have other thoughts. There is so much that can be said about creating good advertising that, often, someone looking for guidance can be overwhelmed by it all and not know where to start. I've simplified 20+ years of experience, both from the client side and as an adviser to companies, down to the five most… Continue

Posted on September 12, 2010 at 7:00pm

"What is a brand?" Anyone? Anyone?





The human mind is one of the most complex and mysterious things in the universe. Yet when the word "depression" is spoken, for example, despite it being a concept squarely anchored in the realm of psychology and the mind, it connotes a clear definition and meaning. This is without regard to who says the word, either psychologist, or patient, or psychiatrist, or internist, or talk show host. Depression is depression. When people throughout the business world say "debit"…

Continue

Posted on October 19, 2009 at 2:00pm — 3 Comments

How to bring Buick back?

I was riding behind a new Buick today and thought about the car and the brand. Big difference. I'm not sure what model it was, but from the back the lines of the car looked quite nice. It came across like a sleek, European sport sedan - definitely a nice look. What crashed it back to Earth for me, though, was the rather large Buick logo/crest on the back. it was definitely a downer - reeking of old, stale, tired, out of date cars that my grandfather might have driven in his youth!… Continue

Posted on October 9, 2009 at 9:13pm — 3 Comments

Comment Wall (9 comments)

At 3:05pm on September 10, 2009, Tim Talley said…
Glad to be here brotha..
At 12:08pm on September 11, 2009, Stephen Abbott said…
Happy to be here. Looks like a great group to share insights with.
At 9:20pm on September 14, 2009, Michael B. Moore said…
Isn't it curious how two people can both use the word "branding" and mean two completely different things?! I'm going to have to write something about that! :-)
At 3:25am on September 17, 2009, Ted L Simon said…
Thanks for the welcome, Michael. I'll see you in the community. BTW, now I understand why I was getting that Ning ID thing...and now realize that you must have used Ning to create this community!
At 12:33pm on September 17, 2009, Chad Clark said…
Way too much grey, my man!
At 9:24pm on September 17, 2009, Charles Lefebre said…
I oversee strategy and creative brand management - I'm a business guy - so if bullsh*t artitst counts as creative then I'm it. Currently I'm on a 1 year hiatus as an adjunct professor at VCU's Brandcenter trying to teach the same to graduate students.
At 7:06pm on September 21, 2009, Geoffrey Craig said…
Great Concept and Community.....
Genuinely, looking forward to participating.
Thanks!
At 2:43pm on October 4, 2009, natalie said…
the scoop...cute! i found on of them...i'll keep snooping around. ;)

the site is great - congrats!!
At 2:41pm on October 19, 2009, natalie said…
natnatd

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Red Bull Gives You Wings

Watch the latest Red Bull commercial, featuring The World of Red Bull, from DJ and break dancing competitions to 1-on-1 basketball on Alcatraz. Big air, big ...
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Red Bull Gives You Wings

"Red Bull is the son of No Fear - the 90's "extreme" brand that created the attitude and edge brand and advertising genre.  In fact, it's probably not unfair to say that the Red Bull brand pretty much glides in the slip…"
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Forum

The Resurrection of Advertising

It seems like every few weeks I see a new article proclaiming the death of advertising.  With all due respect, give me a break.  For better or worse, society is becoming even more consumerist, not less.  The fundamental need of companies to share information about their products, brands, and services is getting even more important.  The desire to build profitable brands and influence consumers to like and buy things is as fundamental a part of business now as ever.  Ergo - the need for skilled…Continue

Tags: change, innovation, agency, agencies, advertising

Started by Michael B. Moore May 22.

A Twinkies Turnaround

It's a marketers dream to have the chance to remake a classic.  I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains.  There's just something about looking at a fallen great brand and thinking that you could do better.  I'm guessing I'm not the only marketer to do that!  The lure of the challenge…Continue

Tags: turnaround, twinkies, brandstrategy, strategy, marketing

Started by Michael B. Moore Jan 13.

The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'

In advertising, companies are obviously wholly responsible for everything that emanates from them  - their products, their customer support experience, to some degree their retail context, and of course their advertising.  Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible.  Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue

Tags: american, african, nivea, advertising, culture

Started by Michael B. Moore Aug 19, 2011.

The True Passion of Basketball 1 Reply

 I've played a lot of basketball.  It's a sport I grew up with and "play" to this day.  I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA.  One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym.  I grew up playing it outside -…Continue

Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.

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Is Red Bull the precocious Son of No Fear? Check out this great ad. http://t.co/LUGj8vWI
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We're tired of the reports that "#advertising is dead"! http://t.co/bYxbH8oB #cpg #cmo
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Have you taken a look at http://t.co/3kIpBx7W lately? Lots of #advertising reviews & #brand insight for marketing pros.
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RT @michael_b_moore: Advertising is like exercise. Once is better than nothing, but consistently strategic effort produces the best resu ...
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