Dedicated to growing your brand.
People interact with all kinds of brands that do all sorts of things. At the end of the day, the brands that we feel the best about - the most connected and loyal to - are not necessarily the ones that do the most for us, they are the ones that make us feel the best.
The decision ‘to buy’…Continue
Posted on December 16, 2014 at 5:30pm
One of the most powerful laws of marketing is also one of the most counterintuitive. As such, many companies just get it plain wrong - with their brand and sales suffering as a result. Now, you don’t have to:
Posted on December 8, 2014 at 10:30am
You probably have read the popular quote from a tech exec who said “your brand isn't what you say it is, its what your consumers say it is”. This infers that in today’s increasingly social world, that consumers are the ones who control the dialog and direction of brands.
Posted on December 1, 2014 at 3:00pm
Many marketers incorrectly believe that consumer satisfaction is almost solely a function of product performance. The reality is while whatever you’re selling must offer value, the perception of consumer satisfaction is a bit more complicated.
Consumers are actually…Continue
Posted on November 19, 2014 at 11:00am