Dedicated to the care & feeding of growing brands.
Over the past four days I have posted chapter summaries of my just finished book, 'Bridging The Gaps, The Love of Marketing'. It offers a hypothesis about how and why consumers create emotional attachments to the various brands in their lives. It sheds light on the 'physiology' of branding, offering…Continue
Posted on April 3, 2014 at 10:30pm
This is the final installment of chapter summaries. This post, a bit longer than the others, captures the essence of the book's consumer behavior model. It builds on the work of the early chapters to present the final "take" on how and why consumers make…Continue
Posted on April 3, 2014 at 9:30am
This is the third installment of chapter summaries of the upcoming book 'Bridging The Gaps, The Love of Marketing'. If this is the first segment you've seen, the book presents a hypothesis about how and why consumers connect…
Posted on April 2, 2014 at 8:30am