Dedicated to the care & feeding of growing brands.
The latest Bloomberg Businessweek has its annual “How To” section with a little bit of everything squeezed in. Included is a paragraph by Lew Frankfort, the CEO of Coach, on how to “Reinvent A Brand”. It talks about how they are transforming Coach into a women’s lifestyle brand. He offers the following headlines:…
Posted on April 18, 2013 at 10:30am
For most b2c companies, a high-performing brand is the most productive path to growth. Branding connects your business to more consumers with compelling messages that encourage them to buy more of what you're selling. Advertising and other creative agencies are, therefore, some of the most…Continue
Posted on October 31, 2012 at 9:00am