Michael B. Moore
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  • Duluth, GA
  • United States
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Title
Consultant
LinkedIn
http://www.linkedin.com/in/michaelbmoore
Twitter
http://twitter.com/michael_b_moore
BIO
Michael B. Moore is Founder at B2C grid and Chairman at Glory Foods, Inc., the national leader in Southern style, seasoned food. He is an experienced executive with a strong and dynamic career driving growth and innovation at consumer marketing companies. Michael leverages world-class experience & thought leadership in brand strategy and marketing management with 'C-suite' general management & leadership skills to offer a unique blend of strategic, creative, and management capabilities.

Michael earned an A.B. from the Maxwell School of Government at Syracuse University and an MBA from the Fuqua School of Business at Duke University.

Michael was in brand management at General Foods USA and Coca-Cola USA where he managed the the Jell-O gelatin and Coca-Cola classic businesses respectively.

Michael began consulting in the mid 1990's advising a variety of clients including technology companies, a major professional sports league, and a cutting-edge education and training holding company. Over the years he has worked with clients on a wide range of strategy, marketing, and brand challenges - helping them maximize their marketing investment and create the strongest possible monetizable consumer relationships.

Michael took a two year hiatus from consulting before the internet bubble burst in the late 90's to lead an innovative software technology company, as President & Chief Marketing Officer. This company, in many ways, created the foundation of the social networking movement by pioneering the first generation of online social tools and by managing online communities for companies like Sony, Accenture, and The Weather Channel. He guided the company through two acquisitions and the profitable evolution of one of the most popular "freeware" applications into a leading enterprise software brand.

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Michael B. Moore's Blog

To Get People To Buy More, Make Them FEEL More!

People interact with all kinds of brands that do all sorts of things. At the end of the day, the brands that we feel the best about - the most connected and loyal to - are not necessarily the ones that do the most for us, they are the ones that make us feel the best.

 

The decision ‘to buy’…

Continue

Posted on December 16, 2014 at 5:30pm

Your Consumer Target: What You Need To Know

One of the most powerful laws of marketing is also one of the most counterintuitive. As such, many companies just get it plain wrong - with their brand and sales suffering as a result. Now, you don’t have to:

 …

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Posted on December 8, 2014 at 10:30am

Brand Management is NOT Dead!

You probably have read the popular quote from a tech exec who said “your brand isn't what you say it is, its what your consumers say it is”. This infers that in today’s increasingly social world, that consumers are the ones who control the dialog and direction of brands.

 …

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Posted on December 1, 2014 at 3:00pm

The Simple Key To Consumer Satisfaction

Many marketers incorrectly believe that consumer satisfaction is almost solely a function of product performance. The reality is while whatever you’re selling must offer value, the perception of consumer satisfaction is a bit more complicated.

 

Consumers are actually…

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Posted on November 19, 2014 at 11:00am

Comment Wall (9 comments)

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At 2:41pm on October 19, 2009, natalie said…
natnatd
At 2:43pm on October 4, 2009, natalie said…
the scoop...cute! i found on of them...i'll keep snooping around. ;)

the site is great - congrats!!
At 7:06pm on September 21, 2009, Geoffrey Craig said…
Great Concept and Community.....
Genuinely, looking forward to participating.
Thanks!
At 9:24pm on September 17, 2009, Charles Lefebre said…
I oversee strategy and creative brand management - I'm a business guy - so if bullsh*t artitst counts as creative then I'm it. Currently I'm on a 1 year hiatus as an adjunct professor at VCU's Brandcenter trying to teach the same to graduate students.
At 12:33pm on September 17, 2009, Chad Clark said…
Way too much grey, my man!
At 3:25am on September 17, 2009, Ted L Simon said…
Thanks for the welcome, Michael. I'll see you in the community. BTW, now I understand why I was getting that Ning ID thing...and now realize that you must have used Ning to create this community!
At 9:20pm on September 14, 2009, Michael B. Moore said…
Isn't it curious how two people can both use the word "branding" and mean two completely different things?! I'm going to have to write something about that! :-)
At 12:08pm on September 11, 2009, Stephen Abbott said…
Happy to be here. Looks like a great group to share insights with.
At 3:05pm on September 10, 2009, Tim Talley said…
Glad to be here brotha..

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Michael B. Moore commented on Michael B. Moore's blog post The Samsung Solution
"We know they can create lots of cool devices, when are we going to learn who they are and what makes them special and different? Emotional benefit cannot come as a side benefit of showing off their hardware. It's got to be infused in with…"
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Michael B. Moore commented on Michael B. Moore's blog post The Samsung Solution
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Michael B. Moore's blog post was featured

To Get People To Buy More, Make Them FEEL More!

People interact with all kinds of brands that do all sorts of things. At the end of the day, the brands that we feel the best about - the most connected and loyal to - are not necessarily the ones that do the most for us, they are the ones that make us feel the best. The decision ‘to buy’ or ‘not to buy’ is a complex calculus, much of which happens subconsciously. In general, we…See More
Tuesday
Michael B. Moore posted a blog post

To Get People To Buy More, Make Them FEEL More!

People interact with all kinds of brands that do all sorts of things. At the end of the day, the brands that we feel the best about - the most connected and loyal to - are not necessarily the ones that do the most for us, they are the ones that make us feel the best. The decision ‘to buy’ or ‘not to buy’ is a complex calculus, much of which happens subconsciously. In general, we…See More
Tuesday
 
 
 

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