Dedicated to the care & feeding of growing brands.
Walmart recently announced a new CEO, Doug McMillon - a long time insider. Leadership changes are prime opportunities for corporate introspection and…Continue
Posted on December 5, 2013 at 8:30am
Positioning is the DNA of a brand. It defines its personality, look, feel, and message. Everything that touches consumers should flow from this strategic blueprint. Companies select which consumers to market to based upon business factors, and then the brand positioning is constructed to determine what to say and how to engage with them to maximize brand preference and purchase.…Continue
Posted on November 22, 2013 at 9:30pm