The Brand Farm
A celebration of brands & the strategy that drives them!
Michael Gaizutis's Page
Latest Activity
Profile Information
- Title
- partner + chief innovation officer
- Company
- rno1
- Company Summary
- Meet rno1.
A global branding + marketing + technology group and “think-tank”. We ideate. We innovate. We differentiate. We build brands that move the soul.
About rno1
You'll find us at the intersection of branding + marketing + technology. We’re a well-rounded, full-service branding, marketing, technology group and “think-tank”, balanced with a deep understanding of technology. Technology is at the forefront of change, so we embrace it.
Our approach
Building + shaping a brand doesn't have to be cost prohibitive. Instead, we believe it should be customizable, working hand in hand with your vision for growth. Whether rolling out an online initiative to build out or retool your site, creating a go-to-market strategy, or simply working to launch or retool your brand image, we're ready to help you turn heads and create connection; connection that resonates and works. Our development team is on the cusp of technology + innovation, from leveraging CMS Platforms for site build outs or custom site build outs, to conceptualizing and building out engaging applications. rno1's typical services involve: branding + design, marketing + strategy, development + technology. Let's not forget... disruption + innovation. Our Client list and portfolio includes: innovative start ups, mid-sized and Fortune 500/100 companies. In our eyes, everyone is created equal. It's all about the results.
Let's connect
What are we waiting for? Let’s get acquainted. Our team is located between San Francisco, Seattle and Australia, with a truly global reach. Visit us online at www.rno1.com, Request a Quote: http://rno1.com/request-a-quote, or feel free to give us a call direct at our HQ: 650.268.9783 x1. We promise you won't be disappointed.
- Company URL
- http://rno1.com
- http://twitter.com/livethebrand
- Facebook or other
- http://www.facebook.com/pages/RNO1/137637482941793
- BIO
- Michael is a branding, marketing, technology and innovation strategist. You'll find him building, or aligning himself with organizations that are doing something radically different.
Michael is currently partner + chief innovation officer of rno1, and Co-Founder/CEO of perceptu.
Forum
A Twinkies Turnaround
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that! The lure of the challenge…Continue
Tags: turnaround, twinkies, brandstrategy, strategy, marketing
Started by Michael B. Moore Jan 13.
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of course their advertising. Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible. Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue
Tags: american, african, nivea, advertising, culture
Started by Michael B. Moore Aug 19, 2011.
The True Passion of Basketball 1 Reply
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym. I grew up playing it outside -…Continue
Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.
Women: Consumers vs. Creative Directors 6 Replies
I just saw a statistic that bears some conversation. 85% of brand purchases are made by women, yet only 3% of advertising agency creative directors are women. Is there any logic or business purpose behind this statistic? Has it been established that men know more about women than women do? Maybe its just that women are incapable of creating strategic advertising messages to each other?If general market companies go to multi-cultural agencies because they believe those firms can best deliver…Continue
Tags: creative-directors, agencies, advertising, women
Started by Alexandra Hobson. Last reply by Michael B. Moore Jun 6, 2010.
Latest Activity
Official 2012 Honda CR-V Game Day Commercial - "Matthew's Day Off" Extended Version
© 2012 Created by Michael B. Moore.
Comment Wall
You need to be a member of The Brand Farm to add comments!
Join The Brand Farm