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Peter Kaye's Page
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Profile Information
- Title
- Chief Marketing Officer
- Company
- Millennium Promise
- Company Summary
- Our Vision: End extreme poverty worldwide by 2025.
Our Mission: Support the achievement of the Millennium Development Goals to halve extreme poverty in Africa by 2015. Millennium Promise works with impoverished communities, national and local governments, and partner organizations to implement high-impact programs aimed at transforming lives on the continent and engaging donor nations, corporations, and the general public in the effort. Our work is premised on the belief that, for the first time in history, our generation has the opportunity to end extreme poverty, hunger, and disease.
Our Projects: Our flagship initiative, the Millennium Villages, now operating in 80 villages across 10 countries in sub-Saharan Africa, takes a comprehensive approach to addressing extreme poverty. By combining the best scientific and local knowledge, Millennium Villages address all the major problems simultaneously -- hunger, disease, inadequate education, lack of safe drinking water, and absence of essential infrastructure -- to assist communities on their way to self-sustainable development. The project is already producing remarkable results.
- Company URL
- http://millenniumpromise.org
- http://www.linkedin.com/in/petekaye
- http://peterkaye
- Facebook or other
- http://www.facebook.com/petekaye
- BIO
- Breakthrough marketer, general manager, and strategist with a passion for making a difference.
Success launching new brands and reinvigorating existing brands in the U.S. and globally. Classic consumer packaged goods marketing training, top-tier general management education, documented success in building brands under the most challenging conditions through innovative integrated marketing plans across traditional and digital media.
Experience: food & beverage, personal & household care, media, and “green” products.
Forum
The Resurrection of Advertising
It seems like every few weeks I see a new article proclaiming the death of advertising. With all due respect, give me a break. For better or worse, society is becoming even more consumerist, not less. The fundamental need of companies to share information about their products, brands, and services is getting even more important. The desire to build profitable brands and influence consumers to like and buy things is as fundamental a part of business now as ever. Ergo - the need for skilled…Continue
Tags: change, innovation, agency, agencies, advertising
Started by Michael B. Moore May 22.
A Twinkies Turnaround
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that! The lure of the challenge…Continue
Tags: turnaround, twinkies, brandstrategy, strategy, marketing
Started by Michael B. Moore Jan 13.
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of course their advertising. Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible. Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue
Tags: american, african, nivea, advertising, culture
Started by Michael B. Moore Aug 19, 2011.
The True Passion of Basketball 1 Reply
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym. I grew up playing it outside -…Continue
Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.
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