"I actually think Michael's comments are spot on. To be honest, he's seen things I probably wouldn't have. I missed the Asians on the bus, but agree that it makes little sense. More important, I also agree that Coca-Cola could have…"
"Can speaking out of a brand's voice be used as a strategic tool? I don't know anything about IE8, but if MS was losing share to other browsers and wanted to shake things up, couldn't something like this ad be used, knowing that it…"
"How broadly do you define competitive set though? For example, does every show that comes on TV at a certain time compete with every other one? Does Real World really compete with CNN news or something on Home & Garden TV or…"