Preston Samuels

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Preston Samuels commented on Ted L Simon's blog post Brand Managers Must Die
"Forrester aside, the question of how corporate brand management needs to evolve seems to be a good one."
Oct 16, 2009
Preston Samuels commented on DavidCrace's video

Love it? Hate it? Rate it. 1-5, 1 is Love

"I actually think Michael's comments are spot on. To be honest, he's seen things I probably wouldn't have. I missed the Asians on the bus, but agree that it makes little sense. More important, I also agree that Coca-Cola could have…"
Sep 29, 2009
Preston Samuels and Gunnar Branson are now friends
Sep 28, 2009
Preston Samuels and DavidCrace are now friends
Sep 24, 2009
Michael B. Moore commented on Preston Samuels's video

Protect Insurance Companies PSA

"I'll withhold judgment for a moment, but I am very interested to see what others think about this."
Sep 22, 2009
Preston Samuels commented on Preston Samuels's video
"Protect Insurance Companies PSA Let's critique this ad! Is it strategic to what we can guess the objectives are? Is it an effective ad? A "good" ad? Will it make someone do something?"
Sep 22, 2009
Preston Samuels commented on Alexandra Hobson's video

When is it strategic to be provocative in advertising?

"Can speaking out of a brand's voice be used as a strategic tool? I don't know anything about IE8, but if MS was losing share to other browsers and wanted to shake things up, couldn't something like this ad be used, knowing that it…"
Sep 20, 2009
Preston Samuels commented on DavidCrace's blog post Competitive Set
"How broadly do you define competitive set though? For example, does every show that comes on TV at a certain time compete with every other one? Does Real World really compete with CNN news or something on Home & Garden TV or…"
Sep 19, 2009
Preston Samuels updated their profile photo
Sep 14, 2009
Preston Samuels commented on Michael B. Moore's blog post What & Why: 'The Brand Farm'?
"I really like your vision for this site. Congratulations for stepping up to the plate to do this. Out of curiosity though, what do you mean by an "independent" online community?"
Sep 11, 2009
Preston Samuels is now a member of The Brand Farm
Sep 11, 2009

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Global Brands Co.

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