The Brand Farm

A celebration of brands & the strategy that drives them!

Ted L Simon
  • San Rafael, CA
  • United States
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Ted L Simon's Discussions

Best Super Bowl Tribute Ad Ever?

I came across a great print ad related to the Super Bowl.  It's a GREAT tribute ad from the Tabasco brand (HQ in New Orleans) to the Saints. Couldn't insert it directly into this discussion for some…Continue

Tags: PrintAdvertising, SuperBowlAd

Started Feb 8, 2010

A Vegemite by Any Other Name Would be Much Sweeter

I would have hated to be the head of marketing for Kraft-Australia for the past week. That Vegemite new product brand name fiasco is a marketer's nightmare.However, Kraft took a step today to undo…Continue

Tags: Kraft, Vegemite, Crowdsourcing, BrandName

Started Oct 8, 2009

Another time, in Brand Camp...

I get such a chuckle over Tom Fishburne's Brand Camp cartoons. He really has it going when it comes to picking out little foibles in the world of marketing and business.This week's topic:…Continue

Tags: comedy, marketing, brandcamp

Started Oct 5, 2009

Windows 7 Unplanned Viral Video - Unintended Brand Disaster?

As part of the Microsoft Windows 7 launch and to "influence influencers," the company is having people around the company host "demo parties" at their home for friends. This "Hosting Party" video,…Continue

Tags: viralmarketing, viralvideo, Microsoft, Windows7

Started Oct 5, 2009

 

Ted L Simon's Page

Latest Activity

Ted L Simon posted a discussion

Best Super Bowl Tribute Ad Ever?

I came across a great print ad related to the Super Bowl.  It's a GREAT tribute ad from the Tabasco brand (HQ in New Orleans) to the Saints. Couldn't insert it directly into this discussion for some reason, so here's the link (posted on my blog): http://j.mp/aac45B  Kudos to the team who created this one!What do you think of this ad...is it one of the best tribute ads ever?See More
Feb 8, 2010
0 Comments
Dave Lubelczyk and Ted L Simon are now friends
Nov 10, 2009
Ted L Simon commented on Michael B. Moore's video
Thumbnail

Critique: Apple - Broken Promises

"The truth hurts, and the truth is that MSFT HAS made such promises before...and we've all lived with the realities for years. BUT, if all the software reviewers are correct, W7 is the real deal and HAS made significant improvements on past…"
Oct 25, 2009
Preston Samuels commented on Ted L Simon's blog post Brand Managers Must Die
"Forrester aside, the question of how corporate brand management needs to evolve seems to be a good one."
Oct 16, 2009
Michael B. Moore commented on Ted L Simon's blog post Brand Managers Must Die
"BTW folks - why does anyone place any real credence in what Forrester is saying here any way? Isn't their paper merely a commercial for their products and services? Is it any more than that? How is this different than if McDonald's…"
Oct 16, 2009
Larry Taman commented on Ted L Simon's blog post Brand Managers Must Die
"I think this has generated great discussion by a lot of people who have lived this structure in some form or fashion. That said,, to me this article is all about the headline. As mentioned in the article the P&Gs and Unilevers are already doing…"
Oct 15, 2009
Michael B. Moore commented on Ted L Simon's blog post Brand Managers Must Die
"Alexandra said: This sounds great and I certainly agree that there are plenty of times when organizational change is required to execute shifts in mindset, but always and now to accommodate the increase in social media? When I worked on the Coke…"
Oct 15, 2009
Ted L Simon commented on Ted L Simon's blog post Brand Managers Must Die
"I'm really enjoying this discussion. It's exactly the kind of conversations that need to be taking place not just in a community like The Brand Farm, but in some company HQ's. I'm more in Alexandra's camp -- effecting…"
Oct 15, 2009
Alexandra Hobson commented on Ted L Simon's blog post Brand Managers Must Die
"I can't imagine attempting to implement any kind of fundamental changes in corporate mindset without reflecting that change, supporting that change, in corporate structure. If a company has been traveling down a certain path for eons, its going…"
Oct 15, 2009
Michael B. Moore commented on Ted L Simon's blog post Brand Managers Must Die
"I'm just having a hard time picturing how a change in structure is the answer as opposed to a change in "mindset" - as you say. Thinking back to my CPG days, I'm not sure how we could have been organized any differently to…"
Oct 15, 2009
DavidCrace commented on Ted L Simon's blog post Brand Managers Must Die
"Ever have an argument with your spouse and find yourself yelling "I'm not getting defensive!" I must admit that before I even read the previews of Forresters article, I was defensive. My emotional reaction (and that of countless…"
Oct 14, 2009
Michael B. Moore commented on Ted L Simon's blog post Brand Managers Must Die
"I hear you and I agree to the extent that organizational change is to reinforce a change in business philosophy or strategy. It's just that I've been in plenty of environments that enacted organizational change - without any shift in…"
Oct 13, 2009
Ted L Simon commented on Ted L Simon's blog post Brand Managers Must Die
"I think we have some common ground in that we both see a need for a revised mindset on the part of marketing organizations, leaders and managers. There's no question in my mind about that at least, Where we may diverge is whether there needs…"
Oct 13, 2009
Michael B. Moore commented on Ted L Simon's blog post Brand Managers Must Die
"I agree with all of your thinking above. I'm just not sure that organizational change is needed to execute that. I was a BM at two CPG's. I understand that model. I've also been in the social media world for the last 10 years and have…"
Oct 13, 2009
Ted L Simon commented on Ted L Simon's blog post Brand Managers Must Die
"LOL! Well, you may be on to something there, Michael. Maybe there is some "corporate nest padding" going on here. :-) I think I understand where you are coming from in your comparison of Internet vs. Social Media and the impact it…"
Oct 13, 2009
Ted L Simon commented on Ted L Simon's blog post Brand Managers Must Die
"Ha ha! :-) Gee, you mean that Forrester might be biased in their world view of things because they make money in that arena? Maybe you're not so much cynical as keenly tuned to the realities of the corporate animal kingdom! I think I…"
Oct 13, 2009

Comment Wall (2 comments)

At 10:02pm on September 16, 2009, Michael B. Moore said…
Hey Ted - glad you made it in! Sorry for all of the hurdles. I look forward to seeing you around the community here.

Michael
At 2:03pm on September 18, 2009, Denise Lee Yohn said…
hey ted -- how are you using the brand farm? i'm trying to figure out how this fits into twitter, my own blog, other blogs, etc. any advice would be appreciated. thanks -- d

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GameChanging Marketing Executive and Brand Builder
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Ted L Simon's Blog

Brand Managers Must Die

Or, so says Forrester.



Forrester is about to release a report next week calling for a radical shift in the role of the "traditional" Brand Manager. Bottom line, the report advocates for a reorganization and refocus of marketing organizations from "brand management" to "brand advocates" as a response to the onset of the digital age, consumer fragmentation and the rapidly changing marketplace. Clearly, an extremely important dialogue for… Continue

Posted on October 12, 2009 at 1:54pm — 14 Comments

Brands - Who Do YOU Trust?

It seems that everyone is having trust issues these days (see WMD's, Healthcare, baseball players and steroids, etc.). So, why should Brands be an exception?



The BusinessWeek.com article on The Great Trust Offensive (from their 100 Top Brands issue) highlights that Brands are indeed no exception.



But, I ask: is this news? Not to me. Trust is absolutely core to the… Continue

Posted on September 21, 2009 at 10:33am — 1 Comment

 
 
 

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The Resurrection of Advertising

It seems like every few weeks I see a new article proclaiming the death of advertising.  With all due respect, give me a break.  For better or worse, society is becoming even more consumerist, not less.  The fundamental need of companies to share information about their products, brands, and services is getting even more important.  The desire to build profitable brands and influence consumers to like and buy things is as fundamental a part of business now as ever.  Ergo - the need for skilled…Continue

Tags: change, innovation, agency, agencies, advertising

Started by Michael B. Moore May 22.

A Twinkies Turnaround

It's a marketers dream to have the chance to remake a classic.  I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains.  There's just something about looking at a fallen great brand and thinking that you could do better.  I'm guessing I'm not the only marketer to do that!  The lure of the challenge…Continue

Tags: turnaround, twinkies, brandstrategy, strategy, marketing

Started by Michael B. Moore Jan 13.

The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'

In advertising, companies are obviously wholly responsible for everything that emanates from them  - their products, their customer support experience, to some degree their retail context, and of course their advertising.  Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible.  Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue

Tags: american, african, nivea, advertising, culture

Started by Michael B. Moore Aug 19, 2011.

The True Passion of Basketball 1 Reply

 I've played a lot of basketball.  It's a sport I grew up with and "play" to this day.  I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA.  One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym.  I grew up playing it outside -…Continue

Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.

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