It seems that everyone is having trust issues these days (see WMD's, Healthcare, baseball players and steroids, etc.). So, why should Brands be an exception?
The BusinessWeek.com article on The Great Trust Offensive
(from their 100 Top Brands issue) highlights that Brands are indeed no exception.
But, I ask: is this news? Not to me. Trust is absolutely core to the… Continue
Posted on September 21, 2009 at 10:33am — 1 Comment