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Ted L Simon's Page
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Ted L Simon commented on Michael B. Moore's video
Critique: Apple - Broken Promises
"The truth hurts, and the truth is that MSFT HAS made such promises before...and we've all lived with the realities for years. BUT, if all the software reviewers are correct, W7 is the real deal and HAS made significant improvements on past…"
Preston Samuels commented on Ted L Simon's blog post Brand Managers Must Die"Forrester aside, the question of how corporate brand management needs to evolve seems to be a good one."
Michael B. Moore commented on Ted L Simon's blog post Brand Managers Must Die"BTW folks - why does anyone place any real credence in what Forrester is saying here any way? Isn't their paper merely a commercial for their products and services? Is it any more than that?
How is this different than if McDonald's…"
Larry Taman commented on Ted L Simon's blog post Brand Managers Must Die"I think this has generated great discussion by a lot of people who have lived this structure in some form or fashion. That said,, to me this article is all about the headline. As mentioned in the article the P&Gs and Unilevers are already doing…"
Michael B. Moore commented on Ted L Simon's blog post Brand Managers Must Die"Alexandra said:
This sounds great and I certainly agree that there are plenty of times when organizational change is required to execute shifts in mindset, but always and now to accommodate the increase in social media?
When I worked on the Coke…"
Ted L Simon commented on Ted L Simon's blog post Brand Managers Must Die"I'm really enjoying this discussion. It's exactly the kind of conversations that need to be taking place not just in a community like The Brand Farm, but in some company HQ's.
I'm more in Alexandra's camp -- effecting…"
Alexandra Hobson commented on Ted L Simon's blog post Brand Managers Must Die"I can't imagine attempting to implement any kind of fundamental changes in corporate mindset without reflecting that change, supporting that change, in corporate structure. If a company has been traveling down a certain path for eons, its going…"
Michael B. Moore commented on Ted L Simon's blog post Brand Managers Must Die"I'm just having a hard time picturing how a change in structure is the answer as opposed to a change in "mindset" - as you say. Thinking back to my CPG days, I'm not sure how we could have been organized any differently to…"
DavidCrace commented on Ted L Simon's blog post Brand Managers Must Die"Ever have an argument with your spouse and find yourself yelling "I'm not getting defensive!"
I must admit that before I even read the previews of Forresters article, I was defensive. My emotional reaction (and that of countless…"
Michael B. Moore commented on Ted L Simon's blog post Brand Managers Must Die"I hear you and I agree to the extent that organizational change is to reinforce a change in business philosophy or strategy.
It's just that I've been in plenty of environments that enacted organizational change - without any shift in…"
Ted L Simon commented on Ted L Simon's blog post Brand Managers Must Die"I think we have some common ground in that we both see a need for a revised mindset on the part of marketing organizations, leaders and managers. There's no question in my mind about that at least,
Where we may diverge is whether there needs…"
Michael B. Moore commented on Ted L Simon's blog post Brand Managers Must Die"I agree with all of your thinking above. I'm just not sure that organizational change is needed to execute that. I was a BM at two CPG's. I understand that model. I've also been in the social media world for the last 10 years and have…"
Ted L Simon commented on Ted L Simon's blog post Brand Managers Must Die"LOL! Well, you may be on to something there, Michael. Maybe there is some "corporate nest padding" going on here. :-)
I think I understand where you are coming from in your comparison of Internet vs. Social Media and the impact it…"
Ted L Simon commented on Ted L Simon's blog post Brand Managers Must Die"Ha ha! :-) Gee, you mean that Forrester might be biased in their world view of things because they make money in that arena? Maybe you're not so much cynical as keenly tuned to the realities of the corporate animal kingdom!
I think I…"
Michael B. Moore commented on Ted L Simon's blog post Brand Managers Must Die"If the advent of the Internet itself didn't fundamentally change how CPG's think about themselves and their consumers, then I'm not sure that social media will either. That's certainly not to say that there shouldn't be some…"
Comment Wall (2 comments)
- At 10:02pm on September 16, 2009, Michael B. Moore said…
- Hey Ted - glad you made it in! Sorry for all of the hurdles. I look forward to seeing you around the community here.
Michael
- At 2:03pm on September 18, 2009,
Denise Lee Yohn said… - hey ted -- how are you using the brand farm? i'm trying to figure out how this fits into twitter, my own blog, other blogs, etc. any advice would be appreciated. thanks -- d
Profile Information
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- GameChanging Marketing Executive and Brand Builder
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Ted L Simon's Blog
Brand Managers Must Die
Forrester is about to release a report next week calling for a radical shift in the role of the "traditional" Brand Manager. Bottom line, the report advocates for a reorganization and refocus of marketing organizations from "brand management" to "brand advocates" as a response to the onset of the digital age, consumer fragmentation and the rapidly changing marketplace. Clearly, an extremely important dialogue for… Continue
Posted on October 12, 2009 at 1:54pm — 14 Comments
Brands - Who Do YOU Trust?
It seems that everyone is having trust issues these days (see WMD's, Healthcare, baseball players and steroids, etc.). So, why should Brands be an exception?
The BusinessWeek.com article on The Great Trust Offensive (from their 100 Top Brands issue) highlights that Brands are indeed no exception.
But, I ask: is this news? Not to me. Trust is absolutely core to the… Continue
The BusinessWeek.com article on The Great Trust Offensive (from their 100 Top Brands issue) highlights that Brands are indeed no exception.
But, I ask: is this news? Not to me. Trust is absolutely core to the… Continue
Posted on September 21, 2009 at 10:33am — 1 Comment
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