The Resurrection of Advertising

It seems like every few weeks I see a new article proclaiming the death of advertising.  With all due respect, give me a break.  For better or worse, society is becoming even more consumerist, not less.  The fundamental need of companies to share information about their products, brands, and services is getting even more important.  The desire to build profitable brands and influence consumers to like and buy things is as fundamental a part of business now as ever.  Ergo - the need for skilled…Continue

Tags: change, innovation, agency, agencies, advertising

Started by Michael B. Moore May 22.

A Twinkies Turnaround

It's a marketers dream to have the chance to remake a classic.  I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains.  There's just something about looking at a fallen great brand and thinking that you could do better.  I'm guessing I'm not the only marketer to do that!  The lure of the challenge…Continue

Tags: turnaround, twinkies, brandstrategy, strategy, marketing

Started by Michael B. Moore Jan 13.

The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'

In advertising, companies are obviously wholly responsible for everything that emanates from them  - their products, their customer support experience, to some degree their retail context, and of course their advertising.  Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible.  Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue

Tags: american, african, nivea, advertising, culture

Started by Michael B. Moore Aug 19, 2011.

The True Passion of Basketball 1 Reply

 I've played a lot of basketball.  It's a sport I grew up with and "play" to this day.  I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA.  One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym.  I grew up playing it outside -…Continue

Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.