January 2012 Blog Posts (1)

A Twinkies Turnaround

It's a marketers dream to have the chance to remake a classic.  I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains.  There's just something about looking at a fallen great brand and thinking that you could do better.  I'm guessing I'm not the only marketer to do that!…


Added by Michael B. Moore on January 13, 2012 at 1:30pm — No Comments

© 2021   Created by Michael B. Moore.   Powered by

Badges  |  Report an Issue  |  Terms of Service