The Brand Farm
Cultivating more consumers who buy more, more often, & tell their friends!
January 2012 Blog Posts (1)
A Twinkies Turnaround
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that!…
ContinueAdded by Michael B. Moore on January 13, 2012 at 1:30pm — No Comments
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