Cultivating more consumers who buy more, more often, & tell their friends!
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that!…Continue
Added by Michael B. Moore on January 13, 2012 at 1:30pm — No Comments