February 2011 Blog Posts (1)

Advertising's "Silly Season" or Why The Super Bowl is The Worst Thing That Ever Happened To Advertising

The objective of advertising and marketing is to sell product.  Period.  Both have absolutely zero business value outside of their ability to move consumers to buy.  More frequently than you'd think, ad agencies get caught - essentially - running in place.  They come up with admittedly great creative ideas designed to catch one's eye, create a laugh, or otherwise pierce through the veil of consumer awareness.…


Added by Michael B. Moore on February 14, 2011 at 1:00pm — 1 Comment

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