The Brand Farm

Cultivating more consumers who buy more, more often, & tell their friends!

February 2014 Blog Posts (3)

A Brand IS What We Say It Is (Unless We Screw It Up)

Scott Cook, the founder of Intuit, famously said,

“a brand is no longer what we tell consumers it is, it is what consumers tell each other it is”.

That statement, I think, accurately captures the spirit of the…

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Added by Michael B. Moore on February 23, 2014 at 11:30am — No Comments

How To Be A Great Client (To Get The Most From Your Outside Partners)

If it takes a village to raise a child, it takes an ecosystem (of suppliers, consultants, and vendors) to grow a business. Whether you’re an entrepreneur or a Fortune 500 executive, you can’t be your best unless you can successfully marshal the talents and resources of outside service providers. Being a great client allows you…

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Added by Michael B. Moore on February 12, 2014 at 10:22am — No Comments

Advertising is Art, But Art Is Not Advertising.

What I mean is that advertising is a subset of the much broader creative world of art. It is a commercial execution of art. It's art for a purpose; to sell stuff. The creativity behind advertising comes from the essence of art.