Cultivating more consumers who buy more, more often, & tell their friends!
Scott Cook, the founder of Intuit, famously said,
“a brand is no longer what we tell consumers it is, it is what consumers tell each other it is”.
That statement, I think, accurately captures the spirit of the…Continue
Added by Michael B. Moore on February 23, 2014 at 11:30am — No Comments
If it takes a village to raise a child, it takes an ecosystem (of suppliers, consultants, and vendors) to grow a business. Whether you’re an entrepreneur or a Fortune 500 executive, you can’t be your best unless you can successfully marshal the talents and resources of outside service providers. Being a great client allows you…Continue
Added by Michael B. Moore on February 12, 2014 at 10:22am — No Comments
What I mean is that advertising is a subset of the much broader creative world of art. It is a commercial execution of art. It's art for a purpose; to sell stuff. The creativity behind advertising comes from the essence of art.
That said, art itself is - of course - not advertising. It is not…Continue
Added by Michael B. Moore on February 5, 2014 at 3:30pm — No Comments