Cultivating more consumers who buy more, more often, & tell their friends!
Over the past four days I have posted chapter summaries of my just finished book, 'Bridging The Gaps, The Love of Marketing'. It offers a hypothesis about how and why consumers create emotional attachments to the various brands in their lives. It sheds light on the 'physiology' of branding, offering keen insight into how to more effectively…Continue
Added by Michael B. Moore on April 3, 2014 at 10:30pm — No Comments