The Brand Farm
Cultivating more consumers who buy more, more often, & tell their friends!
April 2015 Blog Posts (2)
Cultivating Profitable Brand Experiences
Frequently, a relatively simple adjustment to one’s perspective can have a dramatic impact on productivity. For example, in leadership, embracing a service orientation toward employees can mean all the difference in the world to inspiring top performance.
In…
ContinueAdded by Michael B. Moore on April 23, 2015 at 8:30am — No Comments
How To Hack Your Brand
Scientists say that the human brain processes the element of surprise in a way that amplifies the underlying emotion of the experience 4X greater than normal. So, something that is typically experienced as “good”, becomes four times better if it comes as a surprise. The same works in the negative. If someone experiences a negative interaction that is a…
ContinueAdded by Michael B. Moore on April 2, 2015 at 5:30pm — No Comments
Featured Blog Posts
Latest Blog Posts
Most Popular Blog Posts
Blog Topics by Tags
- brand (45)
- strategy (31)
- brandstrategy (27)
- positioning (21)
- marketing (20)
- advertising (18)
- branding (13)
- innovation (6)
- emotion (5)
- coca-cola (4)
Monthly Archives
© 2020 Created by Michael B. Moore.
Powered by
