Cultivating more consumers who buy more, more often, & tell their friends!
Added by Michael B. Moore on June 30, 2012 at 7:30am — No Comments
The human mind is one of the most complex and mysterious things in the universe. Yet when the word "depression" is spoken, for example, despite it being a concept squarely anchored in the realm of psychology and the mind, it connotes a clear definition and meaning. This is without regard to who says the word, either psychologist, or patient, or psychiatrist, or internist, or talk show host.…Continue
Added by Michael B. Moore on June 25, 2012 at 8:00am — No Comments
The Cannes Lions spectacular is going on now. You know, the annual homage to advertising in the south of France. They describe the event as follows:
"Inspiring Creativity is at the heart of Cannes Lions. The Festival is where creative professionals come to debate, learn and be inspired; where the…
Added by Michael B. Moore on June 20, 2012 at 6:51am — No Comments
There’s been an interesting dialog created about the very presence and power of consumer brands. It was originally sparked by a talk given by Jeremy Bullmore in 2001 - apparently a long time WPP ad man. In it he posits a number of provocative suppositions about the brand that, to me, are actually quite fascinating coming from someone - seemingly - in…Continue
Added by Michael B. Moore on June 19, 2012 at 12:30pm — No Comments
I just saw a statistic that bears some conversation. 85% of brand purchases are made by women, yet only 3% of advertising agency creative directors are women. Is there any logic or business purpose behind this statistic? Has it been established that men know more about women than women do? Maybe its just that women are incapable of creating strategic…Continue
Added by Michael B. Moore on June 18, 2012 at 8:30pm — No Comments
Sometimes it takes more than just a great image to make a great print ad.
Let me first acknowledge my biases…Continue
Added by Michael B. Moore on June 15, 2012 at 12:30pm — No Comments
A brand is frequently characterized as a "promise". On a superficial level that may be the case, but the day-to-day reality is much more complex and nuanced. To me, the word "promise" speaks of a singular, narrow agreement that is unbending.…Continue
Added by Michael B. Moore on June 2, 2012 at 11:00pm — No Comments