July 2012 Blog Posts (3)

Defense Wins Championships!

Throughout life, there are many instances where a balance of two factors is required for something to be its best.  Think about it, the heart and head, Yin and Yang, male and female, positive and negative polarities, etc.  In advertising, it's really no different.  For an ad to be its…


Added by Michael B. Moore on July 21, 2012 at 10:00pm — No Comments

Brand For One, Brands For All: A Manifesto

Perhaps the most powerful tool that any B2C company can have to drive sustainable growth for their business is a strong brand.  Rooted in consumer insights, brand strategy, and compelling creative, a brand is a vehicle that both disseminates…


Added by Michael B. Moore on July 12, 2012 at 1:00pm — No Comments

Ogilvy on Advertising

“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting you buy the product.”…


Added by Michael B. Moore on July 2, 2012 at 11:00am — No Comments

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