Cultivating more consumers who buy more, more often, & tell their friends!
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of course their advertising. Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible. Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue
Added by Michael B. Moore on August 19, 2011 at 2:00pm — No Comments