September 2010 Blog Posts (1)

The 5 Drivers of 'Effective Advertising'

There is so much that can be said about creating good advertising that, often, someone looking for guidance can be overwhelmed by it all and not know where to start. I've simplified 20+ years of experience, both from the client side and as an adviser to companies, down to the five most important drivers of good advertising.



Added by Michael B. Moore on September 12, 2010 at 7:00pm — No Comments

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