Cultivating more consumers who buy more, more often, & tell their friends!
Microsoft seems to be at an unusually critical inflection point now. What they do in choosing their next CEO will go a long way to determining what they will be in the future; even more than leadership changes at most…
ContinueAdded by Michael B. Moore on December 29, 2013 at 10:30am — 1 Comment
As a marketer, you've got to give every dollar you spend the greatest chance of having the biggest impact on sales and profitability. The only way to do that is by coming up with a plan that presents your brand in its best light, and then hammers home that message consistently. This is being 'on strategy'.…
ContinueAdded by Michael B. Moore on December 26, 2013 at 10:30am — No Comments
I’ve had the chance to work in three family owned businesses - one a startup and the other two with several hundred million dollars in revenue. As a result, I’ve gleaned insights about those environments and how they…
ContinueAdded by Michael B. Moore on December 23, 2013 at 3:00pm — No Comments
It takes a lot to create a strong brand. Great branding is the residue of product excellence, compelling marketing, and consistent consumer engagement - among other things. Here are the The 6 Secrets of Strong…
ContinueAdded by Michael B. Moore on December 13, 2013 at 2:00pm — No Comments
Walmart recently announced a new CEO, Doug McMillon - a long time insider. Leadership changes are prime opportunities for corporate introspection and reassessment. Is the company heading toward its highest and best strategic…
ContinueAdded by Michael B. Moore on December 5, 2013 at 8:30am — No Comments
Added by Michael B. Moore on December 2, 2013 at 12:30pm — No Comments
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