The Brand Farm

Cultivating more consumers who buy more, more often, & tell their friends!

December 2013 Blog Posts (6)

On The Future of Microsoft

Microsoft seems to be at an unusually critical inflection point now. What they do in choosing their next CEO will go a long way to determining what they will be in the future; even more than leadership changes at most…

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Added by Michael B. Moore on December 29, 2013 at 10:30am — 1 Comment

3 Reasons Why Marketing Must Be 'On Strategy'

As a marketer, you've got to give every dollar you spend the greatest chance of having the biggest impact on sales and profitability. The only way to do that is by coming up with a plan that presents your brand in its best light, and then hammers home that message consistently. This is being 'on strategy'.…

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Added by Michael B. Moore on December 26, 2013 at 10:30am — No Comments

How To Succeed As An Outsider In A Family Owned Business

I’ve had the chance to work in three family owned businesses - one a startup and the other two with several hundred million dollars in revenue. As a result, I’ve gleaned insights about those environments and how they…

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Added by Michael B. Moore on December 23, 2013 at 3:00pm — No Comments

The 6 Secrets of Strong Brands

It takes a lot to create a strong brand. Great branding is the residue of product excellence, compelling marketing, and consistent consumer engagement - among other things. Here are the The 6 Secrets of Strong…

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Added by Michael B. Moore on December 13, 2013 at 2:00pm — No Comments

The Future of Walmart: An Open Letter To New CEO Doug McMillon

Walmart recently announced a new CEO, Doug McMillon - a long time insider. Leadership changes are prime opportunities for corporate introspection and reassessment. Is the company heading toward its highest and best strategic…

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Added by Michael B. Moore on December 5, 2013 at 8:30am — No Comments