Cultivating more consumers who buy more, more often, & tell their friends!
The phrase ”culture eats strategy for breakfast” is one of those popular social media memes that, while sophisticated sounding, is actually - for the most part - wrong! It accurately acknowledges the enormous power of corporate culture in driving company performance, but it infers that culture is somehow disconnected from - or more important than - strategy.…Continue
Added by Michael B. Moore on December 27, 2014 at 11:00am — No Comments
People interact with all kinds of brands that do all sorts of things. The strongest brands - the ones we feel most connected and loyal to, and the ones we spend the most money on - are not necessarily the ones that do the most for us. They are the ones that make…Continue
Added by Michael B. Moore on December 16, 2014 at 5:30pm — No Comments
One of the most powerful laws of marketing is also one of the most counterintuitive. As such, many companies just get it plain wrong - with their brand and sales suffering as a result. Now, you don’t have to:
Added by Michael B. Moore on December 8, 2014 at 10:30am — No Comments
You probably have read the popular quote from a tech exec who said “your brand isn't what you say it is, its what your consumers say it is”. This infers that in today’s increasingly social world, that consumers are the ones who control the dialog and direction of brands.
Added by Michael B. Moore on December 1, 2014 at 3:00pm — No Comments