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All Blog Posts Tagged 'Sox' (1)

"Winning Ugly" Brand Strategy

One of my home town baseball teams, the Chicago White Sox, was described during the 1983 season by Doug Rader, manager of the Texas Rangers, as "Winning Ugly". He was trying to dismiss the White Sox style of play which emphasized a kind of scrappiness and bull headed determination rather than consistently good hitting or pitching.



Although I am not, strictly speaking, a White Sox fan, (I live on the north side of the city) I have always appreciated the way this phrase, "winning… Continue

Added by Gunnar Branson on October 12, 2009 at 12:27pm — 4 Comments

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