Dedicated to the care & feeding of growing brands.
The latest Bloomberg Businessweek has its annual “How To” section with a little bit of everything squeezed in. Included is a paragraph by Lew Frankfort, the CEO of Coach, on how to “Reinvent A Brand”. It talks about how they are transforming Coach into a women’s lifestyle brand. He offers the following headlines:…
Added by Michael B. Moore on April 18, 2013 at 10:30am — No Comments
For most b2c companies, a high-performing brand is the most productive path to growth. Branding connects your business to more consumers with compelling messages that encourage them to buy more of what you're selling. Advertising and other creative agencies are, therefore, some of the most…Continue
Added by Michael B. Moore on October 31, 2012 at 9:00am — No Comments
Any company can have a high performing brand that dramatically increases sales and profits. You don’t have to already be Coca-Cola or Apple to have one. In fact, small and mid-sized (SMB) business owners should remember that…Continue
Added by Michael B. Moore on September 30, 2012 at 4:30pm — No Comments
The human mind is one of the most complex and mysterious things in the universe. Yet when the word "depression" is spoken, for example, despite it being a concept squarely anchored in the realm of psychology and the mind, it connotes a clear definition and meaning. This is without regard to who says the word, either psychologist, or patient, or psychiatrist, or internist, or talk show host.…Continue
Added by Michael B. Moore on June 25, 2012 at 8:00am — No Comments
Sometimes it takes more than just a great image to make a great print ad.
Let me first acknowledge my biases…Continue
Added by Michael B. Moore on June 15, 2012 at 12:30pm — No Comments
A brand is frequently characterized as a "promise". On a superficial level that may be the case, but the day-to-day reality is much more complex and nuanced. To me, the word "promise" speaks of a singular, narrow agreement that is unbending.…Continue
Added by Michael B. Moore on June 2, 2012 at 11:00pm — No Comments
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that!…Continue
Added by Michael B. Moore on January 13, 2012 at 1:30pm — No Comments