Cultivating more consumers who buy more, more often, & tell their friends!
One of the most powerful laws of marketing is also one of the most counterintuitive. As such, many companies just get it plain wrong - with their brand and sales suffering as a result. Now, you don’t have to:
Added by Michael B. Moore on December 8, 2014 at 10:30am — No Comments
Scott Cook, the founder of Intuit, famously said,
“a brand is no longer what we tell consumers it is, it is what consumers tell each other it is”.
That statement, I think, accurately captures the spirit of the…Continue
Added by Michael B. Moore on February 23, 2014 at 11:30am — No Comments
The idea that brands should create emotional connections with their consumers has grown dramatically over the last 20 years. Most marketers now understand that emotions can be powerful drivers of consumer behavior. The stronger the emotional connection, the greater the consumer engagement. The greater the consumer engagement, the…Continue
Added by Michael B. Moore on January 31, 2014 at 11:00pm — No Comments
Added by Michael B. Moore on December 2, 2013 at 12:30pm — No Comments