Cultivating more consumers who buy more, more often, & tell their friends!
People interact with all kinds of brands that do all sorts of things. The strongest brands - the ones we feel most connected and loyal to, and the ones we spend the most money on - are not necessarily the ones that do the most for us. They are the ones that make…Continue
Added by Michael B. Moore on December 16, 2014 at 5:30pm — No Comments
Many marketers incorrectly believe that consumer satisfaction is almost solely a function of product performance. The reality is while whatever you’re selling must offer value, the perception of consumer satisfaction is a bit more complicated.
Consumers are actually…Continue
Added by Michael B. Moore on November 19, 2014 at 11:00am — No Comments
Building a strong brand is one of the most difficult tasks in business. There are so many ‘moving parts’ that marketers must get right - from the strategy to the tactics and the creative. The good news, though, is that despite the myriad of details, there is critical guidance that can meaningfully direct all branding. In…Continue
Added by Michael B. Moore on July 12, 2014 at 11:30am — No Comments
Over the past four days I have posted chapter summaries of my just finished book, 'Bridging The Gaps, The Love of Marketing'. It offers a hypothesis about how and why consumers create emotional attachments to the various brands in their lives. It sheds light on the 'physiology' of branding, offering keen insight into how to more effectively…Continue
Added by Michael B. Moore on April 3, 2014 at 10:30pm — No Comments