All Blog Posts Tagged 'consumerbehavior' (4)

To Get People To Buy More, Make Them FEEL More!

People interact with all kinds of brands that do all sorts of things. The strongest brands - the ones we feel most connected and loyal to, and the ones we spend the most money on - are not necessarily the ones that do the most for us. They are the ones that make…

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Added by Michael B. Moore on December 16, 2014 at 5:30pm — No Comments

The Simple Key To Consumer Satisfaction

Many marketers incorrectly believe that consumer satisfaction is almost solely a function of product performance. The reality is while whatever you’re selling must offer value, the perception of consumer satisfaction is a bit more complicated.

 

Consumers are actually…

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Added by Michael B. Moore on November 19, 2014 at 11:00am — No Comments

Deconstructing Brand Strategy

Building a strong brand is one of the most difficult tasks in business.  There are so many ‘moving parts’ that marketers must get right - from the strategy to the tactics and the creative.  The good news, though, is that despite the myriad of details, there is critical guidance that can meaningfully direct all branding.  In…

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Added by Michael B. Moore on July 12, 2014 at 11:30am — No Comments

Bridging The Gaps, The Love of Marketing - Presentation Deck

Over the past four days I have posted chapter summaries of my just finished book, 'Bridging The Gaps, The Love of Marketing'.  It offers a hypothesis about how and why consumers create emotional attachments to the various brands in their lives.  It sheds light on the 'physiology' of branding, offering keen insight into how to more effectively…

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Added by Michael B. Moore on April 3, 2014 at 10:30pm — No Comments

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