All Blog Posts Tagged 'creative' (2)

Advertising is Art, But Art Is Not Advertising.

What I mean is that advertising is a subset of the much broader creative world of art.  It is a commercial execution of art.  It's art for a purpose; to sell stuff.  The creativity behind advertising comes from the essence of art.  

That said, art itself is - of course - not advertising.  It is not…


Added by Michael B. Moore on February 5, 2014 at 3:30pm — No Comments

The 5 Drivers of 'Effective Advertising'

There is so much that can be said about creating good advertising that, often, someone looking for guidance can be overwhelmed by it all and not know where to start. I've simplified 20+ years of experience, both from the client side and as an adviser to companies, down to the five most important drivers of good advertising.



Added by Michael B. Moore on September 12, 2010 at 7:00pm — No Comments

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