All Blog Posts Tagged 'culture' (2)

Culture Eats WHAT For Breakfast?

The phrase ”culture eats strategy for breakfast” is one of those popular social media memes that, while sophisticated sounding, is actually - for the most part - wrong! It accurately acknowledges the enormous power of corporate culture in driving company performance, but it infers that culture is somehow disconnected from - or more important than - strategy.…

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Added by Michael B. Moore on December 27, 2014 at 11:00am — No Comments

The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'

In advertising, companies are obviously wholly responsible for everything that emanates from them  - their products, their customer support experience, to some degree their retail context, and of course their advertising.  Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible.  Not only should every advertising dollar be positioned to create the greatest economic benefit,…

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Added by Michael B. Moore on August 19, 2011 at 2:00pm — No Comments

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