It is clear by looking at the wide variety of advertising produced that there are some who really "get" it, and others, well, who . . . have other thoughts. There is so much that can be said about creating good advertising that, often, someone looking for guidance can be overwhelmed by it all and not know where to start. I've simplified 20+ years of experience, both from the client side and as an adviser to companies, down to the five most… Continue