Dedicated to the care & feeding of growing brands.
Perhaps the most powerful tool that any B2C company can have to drive sustainable growth for their business is a strong brand. Rooted in consumer insights, brand strategy, and compelling creative, a brand is a vehicle that both disseminates…Continue
Added by Michael B. Moore on July 12, 2012 at 1:00pm — No Comments
The Cannes Lions spectacular is going on now. You know, the annual homage to advertising in the south of France. They describe the event as follows:
"Inspiring Creativity is at the heart of Cannes Lions. The Festival is where creative professionals come to debate, learn and be inspired; where the…
Added by Michael B. Moore on June 20, 2012 at 6:51am — No Comments
It seems like every few weeks I see a new article proclaiming the death of advertising. With all due respect, give me a break. For better or worse, society is becoming even more consumerist, not less. The fundamental need of companies to share information about their products, brands, and…Continue
Added by Michael B. Moore on May 22, 2012 at 1:30pm — No Comments