Cultivating more consumers who buy more, more often, & tell their friends!
You probably have read the popular quote from a tech exec who said “your brand isn't what you say it is, its what your consumers say it is”. This infers that in today’s increasingly social world, that consumers are the ones who control the dialog and direction of brands.
Added by Michael B. Moore on December 1, 2014 at 3:00pm — No Comments
Microsoft seems to be at an unusually critical inflection point now. What they do in choosing their next CEO will go a long way to determining what they will be in the future; even more than leadership changes at most…Continue