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Gunnar Branson's Blog Posts Tagged 'marketing' (1)

Beware the Cover Art

Change is really hard.



Whenever one considers changing a system – even if it’s to innovate and improve that system, there are always a number of good reasons to avoid the change altogether and keep things as they are. Is it worth the effort, the risk and the cost to change something that works now? Will the old way be missed? Will something valuable be lost if there is change? These are all legitimate and often used questions that can and occasionally should stop… Continue

Added by Gunnar Branson on September 24, 2009 at 6:54pm — 4 Comments

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