Cultivating more consumers who buy more, more often, & tell their friends!
However small your brand may currently be, whether you realize it or not, it has something profoundly in common with global mega-brands like Apple, Google, and Coca-Cola. At one time they were startups and growing brands just like yours!
At this point, you may not have…Continue
Added by Michael B. Moore on January 28, 2014 at 9:00pm — No Comments
As a marketer, you've got to give every dollar you spend the greatest chance of having the biggest impact on sales and profitability. The only way to do that is by coming up with a plan that presents your brand in its best light, and then hammers home that message consistently. This is being 'on strategy'.…Continue
Added by Michael B. Moore on December 26, 2013 at 10:30am — No Comments