All Blog Posts Tagged 'randing' (1)

A Brand IS What We Say It Is (Unless We Screw It Up)

Scott Cook, the founder of Intuit, famously said,

“a brand is no longer what we tell consumers it is, it is what consumers tell each other it is”.  

That statement, I think, accurately captures the spirit of the…

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Added by Michael B. Moore on February 23, 2014 at 11:30am — No Comments

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