Cultivating more consumers who buy more, more often, & tell their friends!
Here's the new positioning and advertising from Reebok with the tagline - "Be More Human".
Reebok is attempting to rise from the ashes; to rebuild themselves in the sports footwear/apparel marketplace. This new campaign and positioning is an ambitious stab at contemporary relevance.
It doesn't work.
Added by Michael B. Moore on January 28, 2015 at 10:00pm — No Comments