All Blog Posts Tagged 'reebok' (1)

Reebok: "Be More Human"? No, Be More Strategic.

Here's the new positioning and advertising from Reebok with the tagline - "Be More Human".

Reebok is attempting to rise from the ashes; to rebuild themselves in the sports footwear/apparel marketplace. This new campaign and positioning is an ambitious stab at contemporary relevance.  

It doesn't work.

The…

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Added by Michael B. Moore on January 28, 2015 at 10:00pm — No Comments

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