Cultivating more consumers who buy more, more often, & tell their friends!
If you’ve spent any time on this blog you know that my “thing” is helping companies leverage the rich power of human emotions to build stronger, more profitable brands. Doing so can create legions of emotionally connected consumers who buy more, more often, and tell their friends! And isn’t that the…Continue
Added by Michael B. Moore on January 14, 2015 at 8:00am — No Comments
As mentioned in my last blog, Samsung is reevaluating its smartphone business on the heels of disappointing Galaxy S5 sales and profits. The Wall St. Journal summarized their problem by writing that Samsung “lost ground to…Continue
Last week, Samsung reported significant sales and profit declines due to softness in the Galaxy S5 business. As a result, the world’s largest smartphone maker by shipments is said to be evaluating their smartphone business going forward. While the Wall St. Journal reports pressure from Chinese vendors as a key factor, their smartphone…Continue
Added by Michael B. Moore on November 3, 2014 at 10:30am — No Comments
Most large consumer companies understand the profound power of leveraging emotion to maximize the impact of their advertising. Celebrating the emotional potential of their product pulls consumers in and gives them an even more compelling reason - beyond just features and benefits - to want what you’re selling. To be sure, a product’s ultimate impact is not just what it does, but how it makes us feel.…Continue
Added by Michael B. Moore on November 4, 2013 at 12:30pm — No Comments